Marketing & Private Event Sales Manager | Siegel Center

Siegel Center | Richmond, VA

Reports To: General Manager – Legends Global

The Marketing & Private Events Manager drives revenue growth for VCU's Siegel Center through the organization and execution of multi-channel marketing campaigns and active private-event business development. Serving as the primary on-site marketing and sales representative, this role promotes concerts, family shows, sporting events, and other venue programming while generating, developing, and converting new private-event business to expand facility utilization and create new revenue opportunities.

Working collaboratively with the General Manager, Director of Booking, VCU stakeholders, event promoters, Richmond-area partners, and the Legends Global Marketing Network, the Manager grows venue awareness, increases event attendance, and leverages venue-owned assets to drive sustained revenue growth. This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network.

The ideal candidate combines strong marketing skills with a sales-oriented mindset along with relationship-building skills. As the Siegel Center’s non-athletic event business continues to grow, this position will play an essential role in both promoting current events and actively generating new business for the venue.

Carries out supervisory responsibilities in accordance with company policies and applicable laws.

• Create, implement, and measure omnichannel marketing campaigns—including email, social, paid media, and events—for concerts, family shows, sporting events, comedy, and other venue programming.

• Develop event-specific marketing plans and collaborate with promoters, booking staff, and the Legends Global Marketing Network to maximize event performance.

• Execute contractual venue marketing obligations for promoters and touring events.

• Place advertising for event marketing and assist with public relations activities and event-day media support.

• Proactively identify and pursue private-event opportunities, including corporate events, conferences, trade shows, meetings, graduations, recitals, cultural and community events, expos, and sporting events.

• Manage the full sales cycle: respond to inquiries, conduct venue tours, deliver sales presentations, prepare proposals, and close bookings.

• Maintain accurate records of leads, client communications, proposals, and sales activity in the CRM.

• Oversee development of content for sales materials, venue presentations, website, and digital platforms.

• Manage and create content for venue social-media platforms; maintain venue website content, event listings, and private-event information.

• Support paid digital advertising and audience-targeting campaigns; maintain organized content and asset libraries.

• Develop strategies to grow the venue’s consumer and private-event databases; implement customer acquisition and retention initiatives.

• Build and maintain relationships with local businesses, tourism organizations, chambers, community organizations, media outlets, and other stakeholders that can generate referrals or venue partnerships.

• Identify grassroots marketing and community engagement opportunities.

• Track ticket-sales performance, digital engagement, database growth, private-event leads, proposal activity, conversion rates, and revenue generated.

• Track the source and disposition of private-event opportunities and provide regular marketing and pipeline reports to the General Manager.

• Use measurable results and KPIs to recommend future marketing and business-development strategies.

It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree or equivalent

• 3-5 years of marketing and/or content creation experience

• Experience with live entertainment or sports preferred.

• Knowledge of market preferred.

• Proficiency in Adobe Creative Suite.

• Strong communication and organizational skills.

• Ability to manage multiple projects in a fast-paced environment.

• Collaborative, detail-oriented, and adaptable.

COMPENSATION

Competitive salary between $60,000 - $70,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Location: On Site - Stuart C. Siegel Center | Richmond, VA

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE: The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.