Growth Lead, House of Atlas

This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources.

We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.

The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.
Location

New York, NY (preferred)

• →Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
• →Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
• →Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
• →Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
• →Build and maintain analytics infrastructure
• →Brief and direct performance creative in partnership with the content team
• →Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
• →Build the subscription and loyalty program architecture
• →Manage the full marketing budget: allocation, pacing, and reallocation based on performance
• →Deliver weekly commercial reporting to the GM

• 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
• Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
• Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
• Experience navigating Meta performance marketing post-ATT
• Comfortable reading a cohort analysis and articulating LTV and CAC math
• Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
• Based in New York City

• Medical, Dental, Vision insurance

• Life + Disability

• HSA or FSA

• Commuter benefits

• 401K

• Weekly team lunches

• Optional Bi-Weekly Team Workouts

• Annual Offsite “Camp Athena Club”