Founding Product Marketer

We're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.

This role is in-person and based in San Francisco.

• Develop and evolve positioning, messaging, and narrative

• Maintain a crisp understanding of who we serve, why we win, and where we fit in the market

• Plan launch strategy and timelines

• Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy

• Partner with Product and Engineering to translate features into customer value

• Define adoption goals and success metrics for new features

• Create enablement and customer-facing materials that support rollout

• Capture and distribute learnings from the field

• Run customer interviews and synthesize insights

• Build a use-case library, case studies, and reference stories

• Turn insights into product feedback and roadmap inputs

• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance

• Build objection-handling and FAQ resources grounded in real customer conversations

• Partner on sales motions, messaging tests, and pipeline influence

• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production

• Improve team workflows with repeatable prompts and lightweight automation

• 5+ years in product marketing, B2B SaaS strongly preferred

• Experience owning messaging and launches for products with both technical and non-technical users

• Strong writing and storytelling across formats: web, email, decks, in-app

• Ability to translate customer needs into crisp product value and vice versa

• Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning

• Strong project management; able to ship independently

• Data-informed: you define success metrics and learn from outcomes

• First or early PMM hire experience

• Building customer evidence: case studies, references, ROI stories

• Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas

• Competitive positioning and category creation experience

• A clear messaging framework the whole company uses

• A repeatable launch process with templates and timelines

• Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative

• A customer insights cadence with a lightweight use-case and quote repository

• A strong cross-functional rhythm with Product ad Customer Success