Lead Marketing Analyst

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Lead Marketing Analyst – Marketing Optimization helps Cricket get the most from its marketing investment by answering the questions that matter most: what is working, why, and where to invest next. This role takes on complex, often ambiguous business problems, structures them into testable hypotheses, and delivers objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners.

PROBLEM SOLVING & DEEP-DIVE ANALYSIS:

• Frame ambiguous business questions into clear hypotheses and analytical plans

• Conduct deep-dive analyses to diagnose performance shifts and identify root causes

• Size opportunities and model the expected impact of recommended actions.

MEDIA EFFECTIVENESS & SPEND OPTIMIZATION:

• Measure media and advertising effectiveness across paid, owned, and field channels

• Interpret marketing mix modeling and other measurement approaches to guide budget allocation

• Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.

TESTING & EXPERIMENTATION:

• Build and manage an incrementality testing and experimentation roadmap

• Design tests with sound methodology and translate results into decisions.

CROSS-FUNCTIONAL PARTNERSHIP:

• Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards

• Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.

QUALIFICATIONS:

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired

• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness

• Experience with marketing mix modeling, incrementality testing, and experiment design

• Proficiency in SQL; Python or R preferred

• Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders

• Experience working with media agency and platform data

• Wireless, telecom, subscription, or retail experience preferred.

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.