Advertising Operations Specialist (Media, Pharma Agency)

PhiladelphiaRemotePermanent/full-timemid

OperationsOperations Specialist

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Requirements Summary

Upload and map creative assets into the ad server following detailed trafficking instructions. Tag generation & validation: Create and test ad tags,

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OperationsOperations Specialist

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

The Ad Operations Specialist plays a key role in the execution and delivery of digital advertising campaigns. This position is responsible for setting up, trafficking, monitoring, and optimizing campaigns across multiple platforms to ensure flawless delivery and accurate reporting. The role requires strong attention to detail, technical proficiency, and collaboration with internal teams and external partners to maintain campaign integrity and performance. The role also involves supporting basic data quality practices to help ensure campaign data is consistent, complete, and reliable across reporting outputs.

Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines.
Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions.
Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation.
Ensure campaign accuracy: Verify that all campaign components — creatives, placements, click-through URLs, trackers, and measurement pixels — are accurate and aligned with trafficking sheets before launch.
Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags.
Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate.
Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements.
Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation.

1–3 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles.
Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools.
Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools.
Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued.
Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns.
Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance.
Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy.
Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment.
Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners.
Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations.
Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have.
Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field.