Marketing Technology Specialist

Avenue Z is hiring a hands-on marketing technology specialist to support lead-generation campaigns across client accounts. This role owns the Salesforce processes, campaign operations, tracking, routing, reporting, and data-quality practices that make marketing activity measurable and tied to sales opportunity.

• Support lead-generation campaigns across forms, landing pages, advertising platforms, CRM systems, marketing automation, analytics, and reporting tools.
• Configure and maintain Salesforce fields, lead statuses, assignment rules, routing logic, reports, dashboards, and related marketing processes.
• Build, QA, and troubleshoot the flow of leads from campaign touchpoints into downstream sales processes.
• Maintain tracking standards, including UTMs, conversion events, form tracking, pixels, and source/medium definitions.
• Help marketing, paid media, content, client services, and sales teams understand what is happening in the funnel.
• Own assigned workstreams from requirements through implementation, QA, documentation, launch, and post-launch validation.
• Maintain CRM hygiene, data-quality checks, issue tracking, and clear next steps.
• Create SOPs, checklists, field maps, reporting definitions, and troubleshooting guides.
• Escalate architecture, scope, access, or vendor decisions when needed while independently resolving routine issues.

• 3+ years of experience in marketing technology, marketing operations, CRM administration, demand generation operations, lifecycle operations, or a related role.
• Hands-on experience supporting lead-generation campaigns from setup through launch, QA, reporting, and optimization.
• Strong experience with Salesforce, especially campaign management, lead routing, reports, dashboards, fields, statuses, and data quality.
• Ability to translate marketing or sales needs into CRM setup, campaign processes, tracking plans, and reporting outputs.
• Comfortable troubleshooting how data moves between forms, websites, ad platforms, marketing automation, Salesforce, analytics, and dashboards.
• Highly organized, detail-oriented, and able to manage multiple workstreams and deadlines.
• Strong written and verbal communication skills.
• Comfortable in an agency or client-services environment with changing priorities and multiple accounts.
• Able to work independently while escalating architecture, access, scope, and vendor decisions appropriately.

• Salesforce Campaigns, Pardot/Account Engagement, lead scoring, nurture programs, and sales handoff processes.
• HubSpot CRM, Marketing Hub, workflows, forms, lists, lifecycle stages, or reporting.
• GA4, Google Tag Manager, UTM governance, conversion tracking, and paid-media tracking.
• Supermetrics, Looker Studio, Power BI, Tableau, or similar reporting tools.
• LeadsBridge, Zapier, Make, native connectors, APIs, webhooks, imports/exports, or similar integration tools.
• Basic HTML, CSS, JavaScript, SQL, or data-querying skills for troubleshooting.
• Experience with AI-enabled marketing workflows or evaluating new marketing technology tools.