TikTok Shop Associate

Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels driving influence.

TikTok Shop Associate

We’re looking for a TikTok Shop Associate to support paid media, affiliate marketing, and day-to-day shop operations across client accounts. This is an entry-level to early-career role ideal for someone with roughly 1+ year of experience in a related marketing, e-commerce, influencer, affiliate, or paid media role.

The right candidate is organized, proactive, and excited to learn in a fast-moving environment. Experience with influencer marketing, TikTok Shop, and/or ad buying is strongly preferred.

What You’ll Do

Paid Media

• Support the build, launch, and optimization of TikTok Shop paid media campaigns based on client goals, promotions, budgets, and ROI targets
• Assist in managing GMV Max and other TikTok Shop campaign types, including campaign setup, creative selection, budget pacing, publishing, daily monitoring, and performance optimization
• Analyze paid media performance and help translate data into actionable insights, testing plans, and strategic recommendations
• Prepare recurring performance reports and support client calls by communicating results, trends, and next steps clearly
• Partner with internal teams to align creative, offers, and campaign priorities with client goals and performance trends

Affiliate Marketing

• Source new TikTok Shop affiliates whose audiences, content style, and brand alignment are a strong fit for each client
• Support affiliate outreach, approvals, and relationship-building through TikTok Affiliate Center and related tools
• Maintain affiliate briefs outlining key talking points, deliverables, expectations, and content direction
• Coordinate product samples with clients and internal teams to support affiliate activation and content production
• Track affiliate content and performance, identify top-performing creators, and recommend ways to improve output and revenue contribution
• Help build strong relationships with existing affiliates to encourage repeat posting, stronger engagement, and long-term creator retention
• Identify opportunities to deepen affiliate and creator participation through proactive communication, performance feedback, and ongoing support

TikTok Shop Operations

• Monitor TikTok Shop health and seller performance, troubleshoot operational issues, and escalate platform-related challenges as needed
• Publish and maintain products in Seller Center, including product titles, descriptions, pricing, shipping information, and related listing details
• Support the connection between TikTok Shop and ecommerce systems such as Shopify to help maintain inventory accuracy and operational continuity
• Help ensure shipping and fulfillment settings are configured correctly and aligned with TikTok Shop requirements and fulfillment partners
• Optimize product listings, tagging, and shoppable video execution to improve discoverability and conversion within TikTok Shop

Cross-Functional Support

• Collaborate closely with paid media, creative, client services, and tech teams to keep campaigns, content, onboarding, and client deliverables moving forward smoothly
• Attend internal syncs and client meetings, and help keep launch timelines, approvals, and strategic priorities on track
• Stay up to date on TikTok Shop platform changes, affiliate trends, and emerging best practices

What We’re Looking For

• Approximately 1+ year of experience in a related role, such as paid media, influencer marketing, affiliate marketing, e-commerce, digital marketing, or account support
• Exposure to TikTok Shop, influencer marketing, and/or ad buying strongly preferred
• Strong organization and attention to detail, with the ability to manage multiple moving pieces across campaigns and clients
• Comfort working with performance data and identifying trends, insights, and optimization opportunities
• Clear written and verbal communication skills
• Ability to collaborate across teams and thrive in a fast-paced environment
• Eagerness to learn, take initiative, and grow within a rapidly evolving channel

Nice to Have

• Experience working in TikTok Seller Center or TikTok Affiliate Center
• Familiarity with Shopify or related ecommerce platforms
• Exposure to client-facing reporting or campaign performance updates