Director Online Platforms & Activation, Lund

Digital is where most of our customers meet Axis first. This role decides what they find, and what happens next. We are looking for a Director Online Platforms & Activation to lead a newly established function within Global Marketing — bringing together our digital channels, global campaign activation, marketing automation and nurturing, and performance analysis under one direction. You will drive our global digital marketing strategy further and build the capability that turns marketing investment into measurable demand. This is a permanent, full-time position based on site at our headquarters in Lund, Sweden. 

 
Who is your future team? 
You will lead a team of around ten people covering axis.com, our logged in partner experience, our global social media channels, digital growth and performance, marketing automation and digital communication, and global campaign activation. 
 

The function is newly formed as part of a broader effort to bring the marketing value chain closer together. Capabilities that previously sat across several teams are now gathered in one place — which means you will have genuine influence over how the team is structured, how it works, and where it invests. 

You will report to the Director, Global Marketing, and be part of the Global Marketing leadership team.
 

This is a build role as much as a run role. The foundation exists; the shape is still open. 

 
What you'll do here as Director Online Platforms & Activation 
Your job is to make our digital presence work harder — as a channel for demand, a platform for partners and customers, and a source of insight that improves everything else we do.