Senior Roadshow Events Specialist

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

The Senior Roadshow Specialist will own the strategy, planning, and execution of Axon's Roadshow program across the United States and Canada, bringing the latest Axon technology directly to new and existing markets through customer events, demonstrations, and community engagement.

This role combines strategic program ownership with hands-on field execution. The Senior Roadshow Specialist will identify priority markets, develop regional activation strategies, and continuously optimize the roadshow experience while spending significant time on the road leading events, building agency relationships, and representing the Axon brand.

Working cross-functionally with Sales, Marketing, Product, and regional teams, this individual will ensure the roadshow drives brand awareness, customer engagement, product education, and business growth.

• Own the strategy and execution of Axon's Roadshow program, including the deployment and utilization of the Axon demo and experience trailer across the United States and Canada.
• Develop and manage the annual roadshow calendar, identifying priority markets, target audiences, and opportunities to maximize program reach and impact.
• Partner with regional Sales and Marketing leadership to align roadshow activations with business priorities, agency engagement opportunities, and broader marketing initiatives.
• Continuously evaluate and improve the roadshow experience, identifying opportunities to increase efficiency, audience engagement, and program impact.

• Travel extensively throughout the United States and Canada to lead roadshow activations, serving as the primary onsite decision-maker.
• Own end-to-end event logistics, including venue sourcing, agency coordination, production, branding, transportation, setup, execution, and breakdown.
• Build relationships with public safety professionals, agency leadership, and community partners while delivering engaging product demonstrations and exceptional attendee experiences.
• Manage onsite staff, vendors, and event partners, proactively troubleshooting challenges and ensuring seamless execution.
• Coordinate travel, demo trailer logistics, and event materials to ensure efficient transitions between stops, including cross-border travel to Canadian markets.

• Develop and manage the annual Roadshow budget, ensuring resources are allocated effectively and spending is tracked against program goals.
• Measure program performance through attendance, agency engagement, product demonstrations, customer feedback, pipeline influence, and ROI.
• Translate performance data and stakeholder feedback into recommendations that inform future roadshow strategy and investment.

• 3+ years of experience in event management, field marketing, experiential marketing, roadshows, or program management.
• Experience managing complex, multi-market event programs from strategic planning through onsite execution.
• Ability to balance strategic thinking with hands-on execution and independently manage budgets, timelines, and stakeholders.
• Strong communication and relationship-building skills, with the ability to confidently engage internal teams, external partners, and senior-level customers.
• Experience managing vendor relationships, negotiating services, and overseeing event logistics and production.
• Strong organizational, financial, and analytical skills, with the ability to measure program performance and identify opportunities for improvement.
• Proactive, adaptable, and solutions-oriented mindset, with the ability to thrive in a fast-paced environment and navigate changing priorities.
• Enthusiasm for representing Axon in the field and building relationships with public safety and enterprise professionals.
• Valid passport required, with the ability to travel internationally, including to Canada.
• Ability to stand for upwards of 8 hours a day and lift, carry, and move packages and materials up to 50 lbs on a regular basis, with or without reasonable accommodation.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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