(Senior) Segment Manager (Business Banking)

· Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities 

· Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content  partnerships

· Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan

· Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate

· Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions

· Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets

· Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work

· University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred

· Proven experience in digital project management, digital marketing and digital commercialization 

· Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage

· Excellent communication, influencing and presentation capability

· Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.

· Proficiency in spoken and written English and Chinese. Mandarin would be an advantage