Channel & Field Marketing Specialist

Job ID: 27-0471

The Channel & Field Marketing Specialist will support the planning, coordination and delivery of marketing activities across the UK&I business, working closely with partners, distributors, Sales and Marketing teams.

As a through-channel business, the role will play a key part in supporting partner marketing initiatives, events, MDF programs and day-to-day marketing operations, helping ensure activities are delivered efficiently and effectively.

This role offers an excellent opportunity to develop experience across channel marketing, partner engagement, event management and campaign delivery, while building knowledge of the cybersecurity market and Barracuda's solutions, programs and sales plays.

• Support the planning, coordination and execution of UK&I marketing activities and campaigns.
• Work closely with the UK&I Marketing Manager and wider Barracuda team to deliver marketing programs to a high standard.
• Support the distribution and management of marketing assets, content and campaign materials.

• Support the delivery of partner and distributor marketing activities and campaigns.
• Act as a day-to-day point of contact for partner marketing enquiries, escalating where appropriate.
• Support partner onboarding by introducing MDF programs, processes and available marketing resources.
• Build strong working relationships with partners and internal stakeholders.
• Support MDF program administration, including approvals, proof of execution (POE) validation and reporting.

• Support the planning, coordination and delivery of the UK&I events program.
• Manage event logistics including registrations, attendee communications, merchandise, venue requirements and event materials.
• Maintain event plans, trackers and documentation.
• Support lead management and post-event follow-up processes.
• Work with internal stakeholders, partners and suppliers to ensure successful event execution.

• Develop knowledge of Barracuda solutions, sales plays, campaigns and marketing programs to support partner marketing activities.
• Stay informed on market trends, customer challenges and available marketing resources.

• Support budget tracking and marketing administration across UK&I programs.
• Maintain accurate marketing records, trackers and program documentation.
• Assist with campaign, event, MDF and partner performance reporting, including the collection of partner activity updates and ROI data

• Experience in marketing, events or a related commercial role.
• Experience in B2B technology, cybersecurity or channel marketing.
• Strong organizational and project management skills with excellent attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Confident communicator with strong relationship-building skills.
• Proactive attitude with a willingness to learn and take ownership

Success will be measured through the ability to:

• Deliver high-quality support across marketing programs, partner activities and events.
• Build strong working relationships with partners and internal stakeholders.
• Increase partner engagement with marketing campaigns, programs and available resources.
• Maintain accurate marketing data, reporting and program administration.
• Develop strong knowledge of Barracuda solutions, campaigns and sales plays.

A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.

# L1 - Hybrid