Lifecycle Marketing Manager

The Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.

This role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.

We’re looking for someone who is highly motivated and deeply curious — someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.

This is a hybrid role, which requires two days a week in our downtown Toronto office.