Sr Integrated Media Planner

ABOUT THE TEAM 

The Integrated Client Solutions (ICS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliver Raving Fan Service by helping clients challenge their media objectives and realize their business ambitions. Powered by best-in-class research and planning tools, ICS works in partnership with our sales team to tailor our tech-enabled services approach to drive better outcomes and media campaigns. 

WAYS YOU’LL CONTRIBUTE 

This position will be responsible for account management and stewardship of media services for a suite of brand and agency advertisers. This role will oversee the development and quality control of media plans as well as presenting them to client stakeholders.  Your contribution will be to:  

• Partnering with research and strategy team members to develop and present integrated media recommendations 

• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions 

• Mastering an understanding of how digital channels work together to drive different business outcomes 

• Mentoring and train junior planning team members 

• Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise 

• Using syndicated research to build rationale for recommended media strategies 

• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success 

• Negotiating with vendors to secure the best inventory and pricing available for our clients 

• Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners. 

• Operating with a solutions-oriented approach and a high degree of client servicing 

• Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

• Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future 

• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

• Assisting Finance in billing executions and discrepancies 

• Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

• Min of 5 years of experience or equivalent combination of education, training, and experience, etc 

• 4+ years of experience in digital media buying and planning 

• Previous experience mentoring junior team members 

• Strong understanding of programmatic media and real-time bidding 

• Strong proficiency with holistic media planning fundamentals and media planning tools 

• Experience with syndicated research tools 

• Experience working alongside a Demand Side Platform 

• Strategic thinking and proactive detail-oriented client service skills 

• Strong written and verbal communication skills 

• Strong issue resolution and problem-solving capabilities 

• Ability to work well in a cross functional team environment 

• Advanced Excel and PowerPoint skills 

• Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 

• Hands on DSP buying experience 

• Experience working with a 3rd party ad server 

• Experience in digital reporting dashboards such as Datorama 

• Basis Certified