Head of Marketing & External Communications

Please email HR_Talent_AcquisitionTeam@bcbsri.org if you are a candidate seeking a reasonable accommodation for the application and/or interview process.

We come from varying backgrounds, different cultures, and unique experiences. We are hard-working, caring, and creative individuals who collaborate, support one another, and grow together. Passion, empathy, and understanding are at the forefront of everything we do—not just for our members, but for our employees as well.

Lead enterprise marketing strategy and external communications to strengthen brand positioning, drive market growth, and support business objectives across all profit and loss centers. Oversee integrated print, web, digital, and external marketing channels to ensure consistent, compelling market-facing messaging. Direct customer and member communications, digital demand generation, campaign planning, performance measurement, and optimization to advance organizational priorities and deliver measurable results.

• →Bachelor’s degree in Communications, Advertising, Marketing, or related field; or an equivalent combination of education and experience·      
• →Ten or more years experience in corporate communications or advertising/marketing·      
• →Seven or more years management experience
• →Demonstrated external communications and public relations experience, including media relations, reputation management, and development of audience-specific messaging for external stakeholders.
• →Strong working knowledge of marketing and employee communication strategies
• →Working knowledge of copywriting, editing, research, management, advertising, change management, health-related communications and employee communications
• →Ability to collaborate while dealing with complex situations
• →Ability to think creatively and to drive innovation
• →Ability to motivate, lead and inspire a diverse group to a common goal/solution with multiple stakeholders.
• →Ability to convert business strategy into action oriented objectives and measurable results
• →Ability to develop and manage a budget
• →Strong business acumen and political savvy
• →Strong leadership skills
• →Ability to mentor, coach and provide guidance to others
• →Ability to act as a strategist, visionary, or change agent

Location:
BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. We actively support associate well-being and work/life balance and offer the following schedules, based on role:

• →In-office: onsite 5 days per week
• →Hybrid: onsite 2-4 days per week
• →Remote: onsite 0-1 days per week. Permitted to reside in the following states, pending approval from the Human Resources Department: Arizona, Connecticut, Florida, Georgia, Louisiana, Massachusetts, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, Virginia
   

Our culture of belonging at Blue Cross & Blue Shield of Rhode Island (BCBSRI) is at the core of all we do, and it strengthens our ability to meet the challenges of today’s healthcare industry. BCBSRI is an equal opportunity employer.

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