Growth Marketing Campaign Manager, US

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are seeking a collaborative, results-oriented Growth Marketing Campaign Manager to join our US Regional Marketing team. This role will plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth.

The Campaign Manager will coordinate campaigns across internal teams, agencies, and external partners, with responsibility for third-party media planning and trafficking and the day-to-day management of the US Google Ads account.

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.

• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of Search Engine Marketing campaigns
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Coordinate with product managers to implement new campaigns
• Support paid media reporting and communicate actionable insights to stakeholders.

• Track and report performance against key business metrics
• Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads or another paid-search platform; hands-on Google Ads experience preferred.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred.
• B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.