Senior Manager, Global Marketing Communications, Specimen Management

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Senior Manager, Global Marketing Communications is a new role that will be responsible for improving and standardizing Digital Marketing for SM across regions, updating our brand messaging, and supporting Global product managers with asset creation.

This role demands a strong understanding of omnichannel campaign development and marketing technology, along with the ability to simplify complex medical concepts into clear and effective positioning and messaging. There is high collaboration required for this integrated role, working closely with the Platform marketing, Regional marketing and Corporate Digital functions to bring compelling guidance around maximizing lead generation, conversion and growth across SM categories. 

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• Bachelor’s degree

• At least 5 years of integrated communications experience within the healthcare industry

• At least 3 years of digital marketing experience within the healthcare industry

• Must have experience with Optimizely, or similar campaign management tools

• Experience leading omnichannel campaign strategy development

• Well organized, disciplined planner and leader of change

• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

• Ability to travel up to 20%

• Master's Degree
• Experience with Veeva PromoMats strongly desirable
• Experience working within the Adobe Experience Suite of products (AEM, AA, Target and Marketo)
• Experience with Salesforce CRM

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.