Sr. Global Marketing Manager - Molecular Platforms & Informatics
Quick Summary
Defines, evolves, and communicates the global marketing strategy for molecular platforms and informatics, informed by market trends, customer workflow needs, competitive dynamics,
Defines, evolves, and communicates the global marketing strategy for molecular platforms and informatics, informed by market trends, customer workflow needs, competitive dynamics,
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Sr. Global Marketing Manager, Molecular Platforms and Informatics
The Sr. Global Marketing Manager, Molecular Platforms and Informatics is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping global market development, positioning, and go-to-market execution for the molecular diagnostics platform and informatics portfolio, including BD COR, BD MAX, and BD Synapsys. This role operates at the intersection of customer insight, workflow innovation, clinical relevance, and commercial strategy, ensuring ADx platform and informatics solutions resonate with customers and support adoption across regulated, high-volume molecular testing environments.
Reporting to the Global MDx Marketing Director, this role leads global marketing initiatives for molecular platforms and informatics, supports campaign development, and strengthens execution across regions. The Sr. Global Marketing Manager plays a central role in driving awareness, adoption, and growth by translating market needs, customer insights, workflow requirements, and portfolio priorities into compelling strategies, messaging, and programs for BD COR, BD MAX, BD Synapsys, and related molecular diagnostics solutions.
Responsibilities
~1 min read- →
Creative, energetic and dedicated to the science and art of Marketing
An empathetic, servant leader that inspires and seeks regional buy-in to global strategy, brand goals and marketing activities.
Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to stakeholder expectations best-in-class marketing
Willingness and ability to work independently and autonomously
Strategic thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills - written and oral - for a wide variety of audiences.
Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed-team environments.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Flexibility to travel globally to regions and customer sites at least 20% of the time
Requirements
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Direct experience with or strong understanding of BD COR, BD MAX, BD Synapsys, or comparable molecular diagnostics platforms and laboratory informatics solutions is highly preferred.
Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
What We Offer
~1 min readTo find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Location & Eligibility
Listing Details
- First seen
- September 28, 2026
- Last seen
- September 28, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 56%
- Scored at
- September 28, 2026
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