Sr. Marketing Manager – BD Pyxis™ Platform

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Come Shape the Future of Medication Management

• Drive Strategy, Growth & Commercialization
  • Lead marketing strategy, identifying opportunities to accelerate growth, adoption, and market leadership.
  • Define target segments, customer personas, and value propositions that drive customer acquisition and retention.
  • Translate customer, market, and competitive insights into actionable growth strategies.
  • Support pricing, promotional, and market development strategies aligned with business objectives.
• Champion the Customer & Market
  • Engage with customers, sales teams, and industry leaders to understand customer needs, workflows, buying behaviors, and market trends.
  • Leverage customer and market insights to inform strategy, messaging, and commercialization plans.
  • Develop compelling messaging and customer value stories that clearly communicate outcomes
• Drive Marketing Execution & Business Results
  • Lead the development and execution of marketing plans, including where to play, how to win.
  • Define customer segments, personas, and journeys to inform targeting, messaging, and engagement strategies.
  • Execute campaigns to build awareness, engagement, and loyalty.
  • Collaborate with HEOR, Clinical, and Product teams to align evidence generation with commercialization goals.
  • Support pricing, promotional, and market development initiatives
  • Establish success metrics, monitor performance, and optimize marketing investments to drive measurable business results.

You are a strategic marketer who can connect customer needs, market insights, and business objectives to drive growth and adoption. Success in this role means influencing cross-functional stakeholders, leading commercialization initiatives, and translating complex challenges into actionable strategies that deliver measurable business results. You thrive in a fast-paced, global matrix environment where collaboration, innovation, and customer-centric thinking are key to accelerating market impact.

• Masters Degree/MBA
• MedTech experience highly preferred

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

• Bachelor’s Degree
• At least 6 years of marketing experience within a complex, global corporate environment
• Experience leading product commercialization, new product launches, and end-to-end lifecycle management
• Experience in developing and executing go-to-market plans, including segmentation, positioning, messaging, launch readiness, and commercial enablement
• Customer-focused, curious, and driven by results
• Comfortable navigating ambiguity and turning ideas into action
• Ability to travel up to 30%