Marketing Associate

As a Marketing Associate, you will contribute to the development and execution of marketing initiatives at a growing fintech firm. This role requires a combination of strategic thinking, strong marketing fundamentals, creativity, and a willingness to take ownership of hands-on marketing activities.

You will work closely with internal stakeholders to develop and execute marketing campaigns, support product launches, strengthen the company's digital presence, and drive brand awareness. You will have the opportunity to contribute ideas, identify new marketing opportunities, and translate marketing strategies into actionable initiatives.

You will also support marketing operations, including email campaigns, social media management, website updates, content development, and performance tracking. You will use data and analytics to measure campaign effectiveness, identify areas for improvement, and provide actionable insights.

Beyond execution, you will be expected to take initiative, improve existing marketing processes, explore automation opportunities, and contribute to building scalable marketing practices. As the company grows, you will have the opportunity to take on greater responsibilities and contribute to the development of the marketing function.

We are looking for a proactive and driven marketing professional with strong marketing fundamentals, strategic thinking, and an execution-oriented mindset.

The ideal candidate should be comfortable developing ideas and marketing strategies while also being willing to get involved in ground-level execution. They should demonstrate ownership, creativity, curiosity, and the ability to work independently as well as collaboratively.

This is an opportunity for someone who wants to build, experiment, execute, and grow alongside the company as the marketing function expands.

• Required: MBA or PGDBM in Marketing from a Tier 1 business school.
• Preferred: Undergraduate degree in Business Management, Finance, Economics, or a related field.

• 3-5 years of total professional experience.
• Relevant experience in marketing, preferably in a B2B environment.
• Experience in the fintech industry is preferred (not mandatory)

• Strong understanding of marketing fundamentals, brand positioning, and marketing strategies.
• Ability to think strategically, generate ideas, and translate them into actionable marketing initiatives.
• Experience in developing and executing marketing campaigns and product launch initiatives.
• Ability to manage social media marketing, content development, and brand communication.
• Willingness to take ownership of hands-on marketing activities and execution.
• Ability to identify opportunities to improve brand visibility, audience engagement, and marketing effectiveness.
• Strong understanding of social media platforms like LinkedIn and Twitter and their respective analytics.
• Hands-on experience with HubSpot, Google Analytics, Semrush (or similar tools), Webflow CMS, Figma and AI Assistants is preferred. 

• Strong written and verbal communication skills.
• Excellent understanding of marketing principles and the ability to think creatively and strategically.
• Strong ownership, initiative, and problem-solving abilities.
• High attention to detail and comfort working with data, systems, and dashboards.
• Ability to translate marketing performance data into clear, actionable insights.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to develop persuasive marketing content and communicate ideas effectively.
• Basic design skills, including document formatting and creating social media graphics.
• Comfortable working with marketing tools such as HubSpot, Figma, Webflow, and Google Analytics.
• Adaptability and willingness to take on responsibilities beyond defined tasks as the marketing function grows.