AI Specialist & CRM Coordinator

Bethel University is a leader in Christ-centered higher education with approximately 4,700 students from 50 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world.

Join our Enrollment Management Operations team as an Operations Analyst (AI & CRM). In this role, you have the opportunity to manage technology and play a vital part in Bethel’s mission to educate and equip students in a Christ-centered community. Reporting to the Director of Enrollment Management Operations, you will be our team's tech-savvy problem solver. Your time will be split between managing and refining our conversational AI instances and optimizing our Admissions CRM (Salesforce). While this is a non-IT position, you will serve as the crucial bridge between our department and the IT division, helping define needs, troubleshoot front-end issues, and escalate technical tickets.

Bethel’s mission is to educate and equip students to lead lives of impact through transformative academics in a Christ-centered community. Bethel’s employee community plays a central role in developing our students as whole and holy persons. To carry out this mission, Bethel uses the foundation of our guiding documents, the Affirmation of Faith, Community Covenant, and Key Policies. Bethel expects all employees to actively participate in creating our Christ-centered community by agreeing with and abiding by our core beliefs in the Affirmation of Faith and supporting all other beliefs as Biblical, responsible, and thoughtful approaches while avoiding dissension and divisiveness. Employees teach and mentor students and help one another uphold our Community Covenant commitments.  As a result of these expectations, all University employees act as ministers of the gospel of Jesus Christ by actively partnering with the University to carry out its mission and foster Bethel’s Christ-centered covenant community.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Please be aware that, due to specific legal and operational considerations, we are unable to consider applicants who live in and work from the following states: AK, CA, CO, CT, Washington DC, HI, IL, IN, MA, MD, MT, NH, NJ, NY, OH, OR, PA, VT, and WA. We apologize for any inconvenience this may cause and appreciate your understanding. 

• System Stewardship: Serve as the internal expert on our AI instances, ensuring these tools are accessible and performing effectively for both staff and students.
• Output Quality Control: Regularly test AI responses and "tune" prompts to ensure they align perfectly with our department’s voice and institutional accuracy.
• First-Line Troubleshooting: Address user errors, login issues, and functional glitches within the AI platforms, resolving what you can before escalating to IT.
• Process Documentation: Create clear "How-To" guides and training materials for staff on how to best utilize AI tools in their specific daily workflows.

• User Support: Act as the primary first point of contact for team members and external partners who need help resolving functional CRM issues.
• Data Hygiene: Perform regular checks and audits on lead input records to ensure data integrity and institutional accuracy.
• Reporting & Dashboards: Build, customize, and maintain the vital reports and Salesforce dashboards our recruitment and management teams rely on.
• SuperUser Testing: Serve as our team's Salesforce SuperUser, leading front-end testing and working closely with ITS on system enhancements and upgrades.

• Collaborate with and support the broader Enrollment Operations team on special projects, heavy cycles, and seasonal admissions goals.

• Bachelor’s Degree
• Demonstrated ability to quickly learn, adapt to, and administer new software applications, including AI tools and CRM systems. Programming or coding experience is not required.
• Comfortable navigating, configuring, and working within CRM environments (Salesforce) and Generative AI interfaces.

• Higher Education Familiarity: A solid understanding of university workflows—specifically university Admissions and recruitment pipelines—is a significant plus.

This job operates in a professional office environment. This role routinely uses standard office equipment such as desktop and/or laptop computers, photocopiers and smartphones.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. The job requires extended periods of sitting and traversing the Bethel Campus on a regular basis. Reasonable accommodations may be made to ensure people are able to perform the essential functions.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

Typically, days and hours of work are Monday through Friday, with the expectation to work specific schedules and hours as identified and communicated by management. Occasional evening and weekend work may be required as job duties demand. This is a 40 hour per week, 12 months per year position.