Social Media Intern, Playbook

Hey there, Future Social Media Intern @ Better Collective! 👋

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide.

Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, HLTV, RotoGrinders, The Nation Network, BolaVIP, and Playmaker, reaching 400M+ monthly visits across digital, social, mobile, and CTV platforms.

With Playbook at the core of our media strategy, we're building content experiences that inform, entertain, and connect with high-intent sports fans.

We’re now looking for a Social Media Intern to join our Betting Media team to assist in marketing our product, primarily through owning and managing our X (Twitter) presence. This role will be replacing the previous intern on the Playbook media team. It plays a key role in growing our reach, engaging our audience, and executing creative social media strategies.

• You live and breathe sports and sports betting. You know the terms, the lines, the trends, and what gets sports fans talking online.

• You’re an X (Twitter) native. You understand viral culture, memes, algorithms, and real-time social dynamics.

• You’re a proactive creator. You love spotting trends as they happen and turning them into engaging content quickly.
  

Here are some of the ways you’ll contribute to our mission:

• Own Content Creation: Create, schedule, and execute sports betting content primarily on our X (Twitter) account.

• Spot Trends: Identify broader sports betting trends, viral moments, and real-time conversations across sports media.

• Support the Strategy: Support the social media team in developing strategies to grow our audience and strengthen our overall brand presence.

• Market the Product: Assist in marketing the Playbook product across social channels to drive audience engagement and reach.

Here’s what helps people succeed in this role:

• Sports Betting Knowledge: Familiarity with sports betting terms, markets, and overall betting culture.

• Social Media Familiarity: Strong understanding of social media trends and best practices, primarily focused on X (Twitter).

• Sports Media Enthusiast: Familiarity with the sports media landscape and live sports commentary.

• Schedule Availability: Willingness and availability to work some weeknights and weekends during key sporting events.
  

You’ll report to Andrew Basulto, Hiring Manager for the Betting Media & Playbook team. Andrew values creativity, speed, and audience-first thinking, partnering closely with you while giving you the space to express your creative voice on social.

• Collaborative Environment: Work alongside passionate sports fans, writers, and content creators.

• Real Ownership & Impact: Your work directly shapes how our brand shows up on social media every day.

• Room to Grow: Gain hands-on experience in a fast-growing digital sports media setting.

• A Culture That's Informal & Fun: Expect memes, sports banter, and lively Slack channels.
  

We’re excited to learn more about you!