Phygital Marketing Designer & Animator

Experience: 2–4+ Years

Role Overview
We are looking for a Phygital Marketing Designer & Animator to create high-impact visual and motion creatives for both digital and offline marketing channels. The role focuses on brand storytelling, product marketing, and customer engagement, with limited support to App UI/UX design when required.

You will collaborate closely with Product, Marketing, Sales, Growth, and UI/UX teams to deliver consistent, engaging, and performance-driven creatives.

Key Responsibilities
• Own and execute product marketing designs across digital and offline channels with strong brand consistency.
• Design creatives for websites, landing pages, campaigns, and product marketing pages.
• Create social media creatives including posts, carousels, reels, banners, and short videos.
• Develop motion graphics and animations for social media, ads, product explainers, and brand storytelling.
• Design print-ready assets such as brochures, flyers, posters, banners, standees, and event collaterals.
• Collaborate with Product Marketing and Growth teams to translate ideas into impactful visuals.
• Support brand identity development, rebranding initiatives, and visual guidelines.
• Use AI-powered tools to speed up ideation, asset creation, and variations.
• Provide light UI/UX design support when required.
• Maintain design libraries, templates, and reusable assets.
• Coordinate with developers to ensure accurate implementation of designs.
• Stay updated with design trends, animation styles, and marketing best practices.

Required Skills
• Bachelor’s degree in Design, Visual Communication, Multimedia, or equivalent experience.
• 2–4+ years of experience as a Digital / Product Marketing / Motion Designer.
• Strong understanding of brand design, product storytelling, and marketing visuals.
• Experience in website and landing page design.
• Proficiency in Photoshop, Illustrator, Figma, After Effects.
• Hands-on experience in motion graphics, animation, and short-form videos.
• Experience with digital and print design.
• Familiarity with AI tools for design and content support.
• Basic understanding of UI/UX principles.
• Strong communication and collaboration skills.
• Experience in fast-paced or Agile environments is a plus.

Good to Have
• Experience with video editing tools (Premiere Pro, DaVinci Resolve).
• Familiarity with React / Flutter UI concepts.
• Exposure to performance marketing creatives.
• Experience creating design systems and brand guidelines.

Role Summary
This role is ideal for a designer passionate about branding, product marketing, motion design, and digital storytelling, while collaborating across teams to deliver a cohesive brand and product experience.