Senior Channel Partnerships Manager, GTM

Senior Channel Partnerships Manager, Go-to-Market

Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can't cram it all in here, but you'll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.

- Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.

- Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.

- Executive relationships: Build executive relationships with partner leadership focused on long-term business value.

- Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.

- Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.

- Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.

- Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.

- Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.

- Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.

- Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.

- Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.

- Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.

- 6+ years of experience managing technology partnerships or channel go-to-market motions.

- Experience building and managing relationships with senior and C-level executives at partner companies.

- Experience launching partner go-to-market programs, including co-sell motions and joint account planning.

- Experience working cross-functionally across sales, marketing, product, and operations.

- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.

- Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).

- Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).

- Experience in the HR technology or workforce transformation space.

- Experience building partner enablement programs from the ground up.

- Reports to: SVP, Channel Partnerships

- Direct reports: None

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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