Performance Marketing Manager - App | Betty CA

Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

• We are honest – we value honesty in all aspects.

• Bring the Olives – we offer premium customer experience.

• Think Big – we believe in always striving for more.

• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.

• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.

• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.

• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.

• Develop and execute performance marketing strategies tailored to the iGaming market.

• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.

• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.

• Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.

• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.

• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.

• Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.

• Experience with GA4, including event setup, custom reports, and troubleshooting.

• Excellent communication skills with the ability to work cross functionally with various stakeholders.

• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.

• Fluency in written and spoken English.

• The ability to adapt quickly and perform well in a fast paced environment.

• Experience working within regulated North American iGaming markets.

• Familiarity with data visualization tools like Tableau or Power BI.