Bettyjobboard1mo ago

CRM Manager | Betty CA

Bulgaria·Sofiamid

MarketingOtherEmail Marketer

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Quick Summary

Key Responsibilities

Develop and steer a promotion strategy that harmonizes player expectations with business objectives Lead day-to-day execution of offers, campaigns, and live events,

Requirements Summary

Strong knowledge of the online entertainment industry (online casino/social games/mobile games) Robust analytical skills with a data-first mindset,

Technical Tools

MarketingOtherEmail Marketer

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Responsibilities

~1 min read

→Develop and steer a promotion strategy that harmonizes player expectations with business objectives
→Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
→Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
→Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
→Tailor promotions to deliver the right message, to the right segment, at the right time
→Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
→Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
→Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.

Requirements

~1 min read

Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
Comfortable taking calculated risks and effectively communicating lessons.
Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
Good understanding of the product, finance and/or marketing areas