Annual Campaign Manager

BHI Senior Living operates Life Plan Communities that combine vibrant lifestyles with comprehensive care and long-term security for residents. We’re committed to excellence, compassion, and innovation — and we’re looking for team members who want to build rewarding careers while positively impacting the lives of older adults. Our faith-based values guide us in every decision we make and have resulted in over 50 years of providing exceptional care for seniors. As one of the most well-respected and well-funded non-profit organizations in the Midwest, BHI Senior Living offers ten Life Plan Communities and two Active Adult Communities in Indiana, Michigan, and Ohio.

As an Annual Giving Manager, you’ll inspire generosity and build meaningful donor relationships across BHI Foundation’s six Indiana communities. From creating compelling fundraising campaigns to growing recurring giving and showing donors the impact of their support, you’ll help turn first-time gifts into lasting philanthropic connections. Your creativity, relationship-building skills, and ability to translate data into action will strengthen annual giving and support our mission of enriching the lives of older adults.

At BHI Senior Living, we are united in mission, lead with compassion, and provide opportunities to grow and thrive professionally.

• Robust benefits including 401k match (up to 5%), medical, dental and vision insurance

• Employer-paid life insurance

• PTO (paid time off) earned from day one of employment

• Paid holidays

• Access to Employee Assistance Program (EAP)

• Student loan repayment and tuition assistance

• Develop, implement, and evaluate a comprehensive annual giving strategy across six Indiana communities, establishing fundraising goals, campaign objectives, calendars, and revenue projections with Foundation leadership.

• Manage the annual giving budget, monitor progress toward goals, and adjust strategies to strengthen donor participation, retention, and revenue growth.

• Build and manage relationships with annual donors and prospects, guiding individuals from initial engagement to recurring giving and sustained philanthropic support.

• Identify, qualify, and cultivate new donors through targeted outreach, and personally solicit and secure annual gifts of up to $10,000.

• Lead integrated fundraising campaigns, including direct mail, email, digital appeals, Giving Day initiatives, year-end appeals, monthly giving, and employee giving.

• Develop compelling campaign themes and donor-centered fundraising messages that communicate the impact of giving and inspire support.

• Manage direct mail campaigns from concept through production, distribution, and evaluation, coordinating vendors, mailing requirements, schedules, quality, and costs.

• Partner with Foundation Operations on donor lists, audience segmentation, communication preferences, and campaign selections to support targeted outreach.

• Connect direct mail and digital fundraising through coordinated emails, QR codes, personalized URLs, and landing pages, using A/B testing to improve campaign effectiveness.

• Create stewardship plans, impact reports, acknowledgments, and recognition initiatives that reflect donor preferences and strengthen long-term relationships.

• Identify donors ready to explore major or planned gifts and coordinate seamless transitions to Community Major Gifts Officers or Foundation leadership.

• Analyze campaign response rates, donor acquisition costs, retention, average gift size, recurring giving, and return on investment to inform decisions and improve results.

• Collaborate with Foundation Operations to prepare fundraising reports, dashboards, and performance metrics for Foundation leadership.

• Partner with Marketing & Communications, community Executive Directors, Major Gifts Officers, and Foundation colleagues to align fundraising efforts with community priorities and support events and other initiatives.

• Bachelor’s degree in fundraising, communications, marketing, business, nonprofit management, or a related field.

• Three to five years of experience in annual giving, fundraising, nonprofit marketing, donor relations, or a related field.

• Experience planning and executing direct response fundraising campaigns, including direct mail and digital appeals.

• Experience using donor relationship management systems.

• Strong written communication skills, including the ability to develop compelling, donor-centered fundraising messages.

• Demonstrated project management skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously.

• Strong analytical skills and the ability to interpret fundraising performance data to guide decisions and improve results.

• Excellent interpersonal, relationship-building, organizational, and communication skills.

• Ability to collaborate across teams and communities while exercising independent judgment and maintaining confidentiality.

• Certified Fund Raising Executive (CFRE) credential.

• Familiarity with Blackbaud Raiser’s Edge NXT.

• Experience with fundraising analytics, donor segmentation, campaign testing, and performance measurement.

• Experience in senior living, healthcare, or other mission-driven nonprofit organizations.

• Familiarity with digital fundraising platforms, online giving tools, and donor engagement technologies.

BHI Senior Living is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.