We're looking for a sharp, data-driven Senior Content Operations Manager to lead financial content strategy and execution. You'll work at the intersection of market intelligence, user engagement, and cross-functional collaboration — turning complex market narratives into content that educates, converts, and retains our users.
Own end-to-end content operations for market-related content,and leverage all related content to enhance user's experience and promo user conversion.
Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content
Drive content projects across stakeholders (Academy, square, news) from brief to launch — keeping timelines tight and quality high
Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast
Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization
Collaborate with PM and engineering teams to define content-related product features and improvements
Develop content strategies aligned with user lifecycle stages — onboarding, activation, retention, and re-engagement
5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar)
Genuine market sensitivity — you follow macro trends, understand trading behavior, and can speak the language of investors
Proven project management skills: you've driven cross-functional projects, managed multiple stakeholders, and know how to write a clean retrospective
Strong user operations instincts: you think about user segmentation, lifecycle moments, and how content drives behavior
Data fluency: comfortable pulling and interpreting data;
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage;
Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.