Country Manager and Wealth Lead, Singapore

Own Singapore Growth

• →Develop and execute the growth strategy for Singapore, with a particular focus on the wealth and HNWI segment.
• →Grow the local retail user base while building a strong and sustainable pipeline of HNWI and high-value clients.
• →Identify, test, and scale the most effective acquisition and engagement channels, including content, KOLs, partnerships, product-led growth, referrals, communities, events, and on-the-ground activations.
• →Develop initiatives specifically designed to attract and convert sophisticated crypto investors and high-value users.
• →Take ownership of local growth targets and continuously optimize initiatives based on measurable commercial outcomes.

Build the HNWI Franchise

• →Develop and nurture trusted relationships with HNWIs, sophisticated investors, crypto-native clients, and other top-tier users in Singapore.
• →Proactively source, engage, and convert new high-value clients through personal networks, referrals, events, partnerships, communities, and targeted acquisition strategies.
• →Build a deep understanding of client needs, behaviours, portfolio considerations, pain points, and expectations.
• →Serve as the internal champion for Singapore’s HNWI clients, ensuring their feedback and needs are represented across the company.
• →Work with product and central teams to turn client insights into new products, features, services, and commercial opportunities.
• →Build trusted relationships with both English- and Mandarin-speaking clients and stakeholders.

Drive Local Brand & Market Presence

• →Own and execute our Singapore events, activations, content, KOL, and community strategy.
• →Build relationships with relevant crypto KOLs, creators, communities, founders, investors, partners, and ecosystem participants.
• →Identify local conversations and market trends where we should have a meaningful presence.
• →Develop locally relevant content and campaigns that strengthen our positioning with both retail and HNWI audiences.
• →Personally drive execution where required—from identifying the opportunity and developing the concept to being on-site and ensuring the activation delivers results.
• →Consistently create opportunities to engage, acquire, and convert new top clients.

Localize & Execute Global Campaigns

• →Partner closely with central growth, marketing, product, commercial, and other teams to deploy global campaigns effectively in Singapore.
• →Localize central initiatives to ensure the messaging, channels, partnerships, content, and execution resonate with the Singapore market.
• →Surface local market intelligence, competitor developments, crypto trends, client feedback, and commercial opportunities to central teams.
• →Coordinate cross-functionally to remove blockers and ensure Singapore initiatives are executed quickly and effectively.

• →Strong experience working at a crypto or digital asset company is required, ideally in a growth, country management, commercial, wealth, VIP, institutional, partnerships, or senior client-facing role.
• →Deep understanding of the crypto industry, digital asset products, customer behaviours, and competitive landscape.
• →Demonstrated ability to acquire, manage, and build trusted relationships with HNWI and high-value clients, ideally within crypto.
• →Professional fluency in both English and Mandarin is required, including the ability to conduct sophisticated commercial and client conversations in Mandarin.
• →Strong understanding of the Singapore market and the local crypto and wealth ecosystem.
• →Existing relationships across Singapore's HNWI, crypto, investor, KOL, community, or broader wealth ecosystem are highly advantageous.
• →Proven ability to drive growth through a combination of content, KOLs, partnerships, communities, events, referrals, product-led growth, and direct relationship building.
• →Highly commercial and outcome-oriented, with a strong instinct for identifying opportunities and converting them into measurable growth.
• →Exceptional relationship-building skills and the ability to develop credibility quickly with sophisticated and high-value clients.
• →Comfortable operating both strategically and tactically—you can develop the market strategy and then personally execute the event, partnership, campaign, or client meeting required to make it happen.
• →High ownership, speed, resourcefulness, and bias toward action.
• →Strong cross-functional skills and the ability to work effectively with globally distributed central teams.