Product Manager - Web Personalization

We are looking for a Product Manager – Web Personalization to join the Bloomreach Engagement product team.

In this role, you will own the Web Personalization area of Engagement – everything that powers how our customers personalize experiences on their websites and web apps: weblayers, on‑site personalization blocks, web experiments, and the orchestration of these experiences alongside email, SMS, and mobile channels. Working in one of our Central European offices or from home on a full-time basis, you’ll become a core part of the Engagement product team.

You will:

• Define and execute the product vision and roadmap for Web Personalization.
• Partner closely with design, engineering, and GTM teams to build capabilities that:
• Make web personalization simple and powerful for marketers.
• Integrate deeply with our core data & decisioning capabilities.
• Differentiate Bloomreach vs. competitors in web & app personalization.
• Lead the transformation of this area into the era of AI, Agents and LLMs.

Bloomreach Engagement is our marketing automation product, used by digital-first brands to orchestrate cross-channel journeys across email, SMS, mobile, web, and ads.

The Web Personalization product area includes (non-exhaustive):

• Weblayers / onsite experiences (banners, pop-ups, forms, etc.).
• Web experiments (A/B tests, variations, targeting).
• Scenario orchestration for website experiences (e.g., weblayers in scenarios).
• Supporting components: web SDKs, targeting, frequency capping, templates, analytics.

Your mandate is to make this stack:

• More powerful (better decisioning, targeting, personalization).
• Easier to use (for marketers, not just technical users).
• Better connected (to Engagement data, AI, and other channels).
• AI native (transforming existing approaches to new experiences).

As Product Manager for Web Personalization, you will:

• Define and evolve the product strategy for Web Personalization aligned with Engagement’s overall vision.
• Maintain a clear roadmap for your area, balancing:
• Customer-impacting improvements.
• Strategic differentiators (e.g. AI-driven personalization, agentic orchestration).
• Technical investments (performance, scalability, UX simplification).
• Translate strategy into clear problem statements, outcomes, and success metrics.

• Run structured discovery with customers, prospects, and internal teams (CS, Sales, PS, Support) to deeply understand:
• How they run on-site personalization and experiments today.
• Where Bloomreach falls short vs. alternatives.
• The biggest usability and adoption blockers for web personalization.
• Use qualitative and quantitative insights to prioritize problems and validate opportunities.

• Work day-to-day with engineering, design, and data to deliver high-quality features:
• Write clear PRDs / specs and success criteria.
• Ensure usability risk is addressed via close collaboration with UX and research.
• Manage trade-offs and scope while preserving the customer value.
• Drive end-to-end delivery:
• From design → implementation → rollout → measurement → iteration.

• Ensure Web Personalization is deeply integrated into:
• Scenarios (journey builder).
• CDP capabilities (segments, events, attributes, predictions).
• Other channels (email, SMS, mobile, ads).
• Partner with other Engagement PMs to provide a unified omnichannel experience for marketers (e.g., single orchestration workspace combining web and messaging).

• Collaborate with Product Marketing, Docs, Academy, and CS to:
• Shape positioning and messaging for Web Personalization.
• Create launch materials, internal enablement, and best-practice playbooks.
• Support pricing & packaging discussions for web personalization capabilities.
• Monitor adoption, usage, and funnel metrics for your features and run experiments to improve activation and long-term engagement.

• Act as the single-threaded owner for Web Personalization:
• Communicate priorities, trade-offs, and timelines to internal stakeholders.
• Represent your area in roadmap reviews, QPRs, and field-facing sessions.
• Ensure tight collaboration with:
• Engineering & Design (for delivery).
• Customer Success & Solutions (for feedback and validation).
• Sales & Product Marketing (for competitive differentiation and GTM).

• 3–5+ years of hands-on experience working with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role.
• Strong practical background in at least one of:
• Web personalization / experimentation platforms
• Marketing automation / CDP products with strong web capabilities
• Web experience / CMS / front-end tools (e.g. A/B testing tools, on-site personalization, web SDKs)
• Experience using Bloomreach Engagement is strongly preferred; experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools is also valuable.
• Experience as a product manager is a plus, but not a requirement.
• Mobile app personalization experience is a plus.
• Demonstrated ability to translate real customer and implementation needs into clear product, use case, or solution requirements.

• Customer-centric problem solver: You can turn messy feedback into crisp problem statements. You are comfortable saying “no” and explaining trade-offs.
• Strong product discovery skills: Comfortable running interviews, validating hypotheses, and working with UX/research.
• Technical fluency: Able to discuss architecture and constraints of web SDKs, tag managers, APIs, and front-end rendering with engineers. Can work with tracking concepts (events, attributes, experiments) and understand their implications.
• Data-driven decision making: Proficient with product analytics and experimentation. Comfortable defining and tracking metrics (adoption, activation, performance, impact).
• Excellent communication & collaboration: Clear written and verbal communication in English. Able to align multiple stakeholders across Product, Engineering, CS, and GTM.
• Execution and ownership: You can drive complex projects to completion, even with ambiguity and competing priorities. You’re comfortable operating in a fast-paced, high-growth environment.

• Experience working with enterprise customers and complex implementations.
• Exposure to AI-powered personalization or agentic marketing concepts.
• Familiarity with Bloomreach Engagement or similar tools (Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, etc.).
• Prior product management experience.

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

#LI-Remote