4mo ago

Paid Social Media Manager

Croatia·Zagrebmid

MarketingSocial Media Manager

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Quick Summary

Key Responsibilities

Take ownership of the end-to-end execution of Meta and TikTok ad campaigns, focusing primaraly on direct-response and booking conversions.

Technical Tools

MarketingSocial Media Manager

Responsibilities

~1 min read

→Ad Management & Execution: Take ownership of the end-to-end execution of Meta and TikTok ad campaigns, focusing primaraly on direct-response and booking conversions.
→Real-Time Optimization: Use daily performance data to optimize bids, audiences, and placements, ensuring we remain agile and responsive to market shifts.
→Creative Iteration: Work closely with our creative team to iterate on ad assets, providing feedback based on real-time social performance data.
→Algorithm Mastery: Stay at the forefront of social media advertising trends, specifically managing strategy adjustments required by the Andromeda algorithm and other platform updates.
→Coordinated Performance: Align your daily tactics with the broader revenue goals defined by the Performance Team Lead to ensure maximum ROI.

The Trend Expert: You live on social media. You understand how to capture attention in a premium or luxury context and keep a pulse on the latest features and algorithm shifts.
Data-Fluent: You don't wait for a monthly report to make a change. You use real-time data to make informed, daily decisions that drive performance.
Creative Strategist: You know that a great ad is a mix of data and storytelling. You can give insights to creative teams on what works and what doesn't.
Open-Minded & Flexible: You are excited by the intersection of AI and advertising and are ready to adapt your workflow as new tools and strategies emerge.

Requirements

~1 min read

2+ years of experience in paid social advertising, with a proven track record on Meta and TikTok platforms.
Deep knowledge of social media advertising trends and technical algorithm changes.
Proven ability to manage high-spend budgets while maintaining a strict focus on direct-response KPIs and ROI.
Strong collaborative skills for working within an agile performance team and interacting with AI-augmented creative labs.

What We Offer

~1 min read

You will help define the social presence of world-class hospitality properties. We offer a forward-thinking environment where we embrace new technology to save time on the "busy work," allowing you to focus on high-level performance strategy.

Growth & Development: We value a matching attitude. If you have a flexible attitude and the will to learn, there is significant room here to develop your skills, master new technologies, and take on more strategic responsibilities as the team grows.