Creative Lead

United Kingdom·LondonFull-timelead

OtherCreative Lead

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Quick Summary

Overview

Location: Islington, London, N1 1QPHours: Part-time,

Technical Tools

OtherCreative Lead

About the Role

~1 min read

Lead the creative development and execution of Borough Kitchen campaigns across digital, social, eCommerce and retail channels
Translate marketing briefs and commercial priorities into strong creative concepts, visual storytelling and campaign direction
Develop mood boards, creative presentations and references to help shape campaign direction and visual identity
Lead and guide creative execution across stills, video, social and digital content, ensuring consistency and quality throughout
Work closely with the Marketing Manager and wider team to ensure campaigns combine strong brand storytelling with commercial effectiveness
Maintain and evolve Borough Kitchen’s visual identity and creative standards across all customer touchpoints
Ensure consistency between Borough Kitchen’s digital and physical brand experience

Lead the creative direction of photography, video and campaign shoots
Plan and contribute to shoot styling, art direction and on-set creative execution
Oversee creative consistency across post-production, editing and final asset delivery
Guide the creative direction of content and assets across social media, paid advertising, website, email, print and in-store collateral
Develop and guide engaging social-first and video-first creative across Instagram, paid social and other relevant and emerging platforms

Shape and deliver campaigns across Borough Kitchen stores and Cook School, ensuring the brand is brought to life consistently and creatively across our physical spaces
Develop and execute visual merchandising concepts, window campaigns, signage and in-store brand presentation
Guide the visual presentation of Borough Kitchen’s website and online customer journey, working closely with the eCommerce team to create a seamless brand experience aligned with wider brand direction and seasonal marketing activity
Collaborate closely with store teams and wider stakeholders to help bring campaigns to life within retail environments
Develop and evolve brand assets as required, including packaging, labelling and other physical brand materials

Work closely with marketing, eCommerce and external partners to deliver cohesive cross-channel campaigns
Collaborate with the Social Media & Content Coordinator and Graphic Designer to bring campaign concepts to life across channels
Provide creative direction and feedback to the Graphic Designer, ensuring work is delivered to a consistently high standard and in line with the Borough Kitchen brand
Work closely with the Head of Buying to identify and translate relevant lifestyle, design and colour trends into Borough Kitchen’s creative direction, campaigns, retail presentation and visual storytelling
Help establish and maintain strong creative processes, organisation and asset management across the team
Stay connected to wider creative, lifestyle and cultural trends to bring fresh ideas and inspiration to the brand

Requirements

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Around five years’ experience in creative, art direction or brand content roles, ideally within retail, lifestyle, interiors, hospitality or premium consumer brands
A compelling portfolio demonstrating creative direction, visual storytelling and campaign work across digital and physical channels
A well-developed understanding of visual storytelling across digital, social and physical environments
Experience developing and delivering creative campaigns across stills, video and social content
An excellent eye for aesthetics, composition, styling and brand consistency
Comfortable combining big-picture creative thinking with hands-on execution, and happy to get involved in bringing ideas to life
Commercially aware, with the ability to balance creativity and business objectives
Strong collaboration and communication skills
Organised and confident managing multiple projects simultaneously
A love of cooking and entertaining, with a real enthusiasm for great cookware and kitchen tools, and a natural affinity with the Borough Kitchen customer
Comfortable working in a fast-paced and collaborative creative environment

Experience working across retail or visual merchandising projects
Experience directing photography or video shoots
Familiarity with paid social creative and digital campaign asset development
Experience working closely with marketing and ecommerce teams
Familiarity with Adobe Creative Suite and creative production workflows

What We Offer

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✓Industry-leading discounts across our portfolio of trusted, high-quality brands

✓Complimentary Cook School classes

✓Longevity holiday benefit for our longstanding team members

✓Option to purchase additional annual leave

✓Free access to our comprehensive Employee Assistance Programme (EAP) providing 24/7 confidential advice to support your wellbeing and provide expert guidance and resources whenever you or your family need it

✓Optional BUPA Private Medical Insurance, employee-funded through salary sacrifice