Lead Engineer

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution

Build and deploy email campaigns with proper segmentation, QA, and activation workflows

Maintain and expand multi-step nurture/triggered campaign frameworks

Execute A/B tests (variants, audience sampling, statistical significance)

Manage landing page + form creation, publishing, and validation

Program Setup & Activation

Design and launch web form programs (guides, reports, whitepapers) using templated frameworks

Execute content syndication (API integrations, manual uploads)

Own standardized event programs (regional, webinar, virtual, in-person)

Configure audience segmentation using smart lists, filters, and manual exclusions

Data & Operations

Validate, normalize, and process MQL and non-MQL data uploads

Maintain data quality standards and hygiene protocols

Document and audit program performance and lead flows

Third-Party Integrations

Adapt and execute email programs across third-party platforms

Manage API-driven syncs and manual data exchanges

________________________________________ Required Skills

3+ years Marketo platform experience (or equivalent marketing automation)

Proficiency in segmentation, lead scoring, and workflow design

Strong Excel/SQL for data validation

Campaign management and QA mindset

Nice-to-Have

Marketo Certified Expert (MCE)

Experience with Salesforce/CRM integration

HTML email literacy

Event management platform experience

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Lead Engineer - R01571703

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