Head of Market

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire. Role Description & Purpose This is a unique opportunity to join the British Council at a pivotal stage of its growth, taking on a key leadership role in shaping the future of a globally recognised commercial enterprise. As a senior market leader within the English & Examinations (E&E) Strategic Business Unit, you will set and deliver strategic market plans aligned to organisational priorities – driving growth, sustainability, and customer experience. You will own market P&L performance, identify and convert revenue opportunities, and lead large, high-performing teams to accelerate commercial growth. This includes overseeing business development and partnership strategies to build sustainable, long-term revenue streams. Success in this role depends on strong cross-functional leadership – partnering with Proposition, Network, and Functional teams to translate global strategy into local market success, align priorities, and deliver profitable, optimised performance. With ambitious targets and significant scope for career development, this is a chance to make a lasting impact on a global business generating over £700 million annually. Role Accountabilities As the senior leader for the market, you will provide inspirational leadership that enables high performance, fosters an inclusive culture, and drives accountability for results. Leading and influencing teams across a complex matrix environment, you will ensure colleagues are aligned behind a shared vision and empowered to deliver ambitious commercial, operational, and customer outcomes. You will be accountable for developing and delivering the country's E&E business plan, translating global strategy into market-led priorities that drive growth, profitability, and long-term sustainability. Owning the market P&L, you will identify and convert revenue opportunities, oversee resource allocation, and optimise performance to achieve demanding financial and commercial targets. Building strong partnerships and influencing senior stakeholders will be central to the role – collaborating closely with Proposition, Sales, Marketing, Operations, Finance, People, and Professional Services teams to secure resources, align priorities, and ensure the successful execution of market plans. Externally, you will represent the British Council with customers, strategic partners, government stakeholders, and other key decision-makers, strengthening market presence and creating opportunities for sustainable growth. Using insight, data, and market intelligence, you will monitor performance, manage risk, resolve complex challenges, and drive continuous improvement across customer, commercial, and operational outcomes. Qualifications & Experience Essential * Strong leadership and people management skills, with experience leading cross-functional teams within complex matrix organisations * Proven experience in a commercial leadership role, delivering business growth and managing P&L for a medium/large market * Solid financial acumen, with the ability to manage P&L, make sound investment decisions, and drive profitability while maintaining cost control * Excellent stakeholder management skills, with the ability to influence and build relationships across internal and external stakeholders, including senior leaders and government agencies * Strong track record in customer experience management, driving satisfaction and retention through effective service delivery * Expertise in market analysis, revenue forecasting, and performance tracking, with a data-driven approach to decision-making and problem-solving * Written and verbal proficiency in English, as British Council systems and global processes operate in English Desirable * A relevant degree in business, marketing, or a related field * Experience working in international or global markets, particularly in education. * Knowledge of global / local market dynamics, customer needs, and competitive landscapes in relevant sectors. Important Information * Location: the position is based in Rabat, Morocco. * Contract Type: this is a permanent, full-time position, mostly onsite, with some hybrid flexibility. * Salary: 33,491.00 - 41,221.00 MAD depending on qualifications and experience * Benefits: Annual Leave 25 days/annum, Transport Allowance 500 MAD per month, 13th month salary, Medical Insurance (self and dependant), * Right to Work: The candidates must have legal right to live and work in Morocco. Unfortunately, we cannot offer visa sponsorship or relocation on this occasion. * Background Screening: all successful candidates are obliged to undergo comprehensive background screening. * Closing Date: 16th August 2026 * Interviews will take place in the last week of August. A connected and trusted UK in a more connected and trusted world. Equality, Diversity and Inclusion Statement We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities. Safeguarding Statement The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children. If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org