Marketing Lead, Events

(united States)Remotelead

OtherMarketing Events Coordinator

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Quick Summary

Overview

About Us BTC Inc. is the parent company of Bitcoin Magazine, The Bitcoin Conference, and Bitcoin for Corporations. Our mission is Hyperbitcoinization,

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OtherMarketing Events Coordinator

Nice to Have

~1 min read

End-to-end marketing strategy for all BTC Inc live events: positioning, audience targeting, campaign architecture, channel mix, and messaging
Clear, delegable strategy briefs that give PM and content teams everything they need to execute without coming back for clarification
Ongoing strategy refinement based on live performance data - campaigns should get better in motion, not just between cycles
Audience profile development and maintenance across all events: who we're going after, why, and how that evolves over time

Competitive research across the Bitcoin events space and adjacent industries (finance, tech, policy, and beyond)
Ongoing tracking of IRL activation trends and how peer and aspirational brands are marketing their live experiences
A living, organized view of the event marketing landscape that the broader team can actually reference - not a one-time report

Close partnership with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
Coordination with Growth Marketing, Content, and Social on campaign execution
Alignment with sponsorship on event positioning and sponsor value story

5-7+ years in event marketing or a closely adjacent field, with real experience owning strategy for large-scale live events - not just running execution
You know the difference between a strategy and a plan, and you can write the former clearly enough that someone else owns the latter
You're fluent in performance data and use it to make strategic decisions in real time
You've done competitive and audience research work before, and you know what makes it genuinely useful
You understand how IRL event experiences and digital marketing work together
You are a proactive communicator - you surface risk and opportunity early, not after the window has closed
You're comfortable in a fully remote environment and don't need an office to stay accountable or connected
You have experience with HubSpot or a similar CRM
You have experience with Notion or a similar workflow management platform
You use AI to work faster and smarter, and you're already building it into your day-to-day
You care about Bitcoin