Customer Analytics Specialist (E-Commerce)

Business Alliance HR is recruiting a Customer Analytics Specialist (E-Commerce) for a Telecom Company in Ramallah, Palestine. Job Summary: The Customer Analytics Specialist (E-Commerce) is responsible for analyzing customer behavior, transactional data, and e-commerce performance to develop effective customer segmentation, targeted marketing strategies, and growth initiatives. The role focuses on improving customer engagement, conversion, retention, purchase frequency, average order value, and revenue through data-driven insights and personalized marketing recommendations. Essential Duties and Responsibilities: Develop and maintain customer segmentation models based on purchasing behavior, transaction history, engagement, lifecycle stage, and customer value. Conduct customer analysis, including RFM, behavioral, cohort, lifecycle, and customer lifetime value analysis. Monitor e-commerce performance indicators, including traffic, conversion rates, sales, average order value, repeat purchases, retention, and cart abandonment. Analyze customer journeys, product and category performance, and purchasing patterns to identify opportunities for growth, cross-selling, and upselling. Translate customer insights into targeted marketing audiences, personalized offers, and recommendations for customer acquisition, retention, reactivation, and repeat purchases. Collaborate with the marketing, e-commerce, and relevant business teams to align segmentation strategies with commercial objectives and campaign requirements. Identify opportunities to improve conversion rates, purchase frequency, customer experience, and overall e-commerce performance. Support A/B testing and campaign experimentation, evaluate results, and recommend improvements based on performance data. Develop and maintain dashboards, reports, and tracking tools to monitor customer segments, campaign results, and e-commerce KPIs. Analyze campaign performance, including conversion, revenue, incremental sales, and return on investment (ROI/ROAS), and provide actionable recommendations to management. Support e-commerce and marketplace strategies by identifying customer demand, product targeting opportunities, and category growth potential. Ensure customer segmentation and targeting decisions are supported by reliable data, clear business rules, and ongoing performance analysis. Requirements Strong knowledge of customer segmentation, behavioral analytics, and customer lifecycle management. Good understanding of e-commerce customer journeys, digital marketing funnels, and performance marketing concepts. Strong analytical, problem-solving, and critical-thinking skills, with the ability to translate complex data into practical business recommendations. Advanced Microsoft Excel skills and experience working with large datasets. Ability to evaluate campaign effectiveness, identify performance trends, and recommend data-driven improvements. Strong communication and reporting skills, with the ability to present insights clearly to management and cross-functional teams. Good understanding of commercial objectives, customer value, and B2B and customer-focused business needs. Strong organizational skills, attention to detail, and the ability to manage multiple priorities. Preferred Experience: Experience with e-commerce platforms, online marketplaces, and retail. Familiarity with analytics and reporting tools such as SQL, Power BI, Tableau, Google Analytics, Adobe Analytics, CRM, or Customer Data Platform (CDP) systems is an advantage. Years of experience: 2–4 years of relevant experience in e-commerce, customer segmentation, CRM, digital marketing, customer analytics, data analysis, growth marketing, or a related field. Education: Bachelor's degree in E-Commerce or a relevant field. Location: Ramallah, Palestine. Languages Required: Fluent in Arabic and English.