Paid Media Manager

Develop and manage paid acquisition strategies across: 

• Google/Bing Ads 
• LinkedIn Ads
• Meta Ads
• Reddit Ads
• YouTube/Video Platforms
• Programmatic/display platforms
• Retargeting channels
• Own campaign setup, budget allocation, bid strategies, and audience targeting.
• Build full-funnel campaigns aligned to pipeline and revenue goals. 

• Leverage firmographic, behavioral, and intent-based audience data. 
• Develop ICP-based segmentation strategies. 
• Create retargeting and nurture audiences across the buyer journey. 
• Collaborate with analytics and customer intelligence teams to improve targeting precision. 

• Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance. 
• Build dashboards and reporting frameworks using platforms such as: GA4, Looker Studio, HubSpot, and Salesforce
• Analyze campaign effectiveness and deliver optimization recommendations. 

• Ensure accurate campaign tracking and attribution across ad platforms and CRM systems. 
• Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues. 

• Run structured A/B tests on: creative, landing pages, messaging, audiences, bidding strategies 
• Continuously optimize conversion rates and lead quality. 

• Partner with: Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, Sales

• 3–7+ years managing paid media strategies and execution for B2B SaaS, martech, ecommerce tech, or data/analytics companies. 
• Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
• Strong understanding of attribution models, keyword bidding, tracking, and marketing analytics. 
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
• Analytical mindset with strong reporting skills. 
• Experience managing six-figure+ monthly ad budgets preferred. 

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Pipeline generated
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion rate optimization
• Paid media contribution to revenue