Growth Marketing Manager

The California Academy of Sciences is a globally renowned scientific and cultural institution located in the heart of San Francisco’s Golden Gate Park. Home to a world-class planetarium, aquarium, research center, and natural history museum—all under one living roof—our mission is to regenerate the natural world through science, learning, and collaboration.

Our extensive collections span plants, animals, fossils, and cultural artifacts from across the globe and throughout history. We are a diverse team of leading biodiversity scientists, educators, storytellers, designers, and communicators who work collaboratively to advance knowledge and inspire action through science and storytelling.

When you join the California Academy of Sciences, you become part of a mission-driven community that values curiosity, collaboration, and innovation. Whether you're working behind the scenes in research or engaging the public on the museum floor, your work will help connect people to the natural world and empower them to protect it.

The Growth Marketing Manager leads the growth and engagement of membership and revenue-generating programs at the California Academy of Sciences, including attendance, sleepovers, and other public experiences. Reporting to the Associate Director of Brand Marketing, this role supervises the NightLife Marketing Specialist and is responsible for executing integrated marketing campaigns that drive customer acquisition, deepen engagement, and increase retention across a diverse portfolio of offerings. The ideal candidate brings experience in subscription or membership marketing, thrives in a fast-paced, multi-program environment, and uses data to continuously optimize performance.

• Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition (paid and organic channels)
• Support go-to-market strategies for seasonal programming, exhibitions, and special events
• Collaborate with internal teams to optimize conversion paths across the website and ticketing platform
• Track and report on acquisition metrics, including conversion rates, campaign ROI, and cost per acquisition

• Develop and execute lifecycle campaigns to drive membership acquisition, onboarding, engagement, and renewal
• Segment audiences (members, lapsed members, program attendees, families, young professionals) to deliver targeted messaging
• Support renewal strategies, including reminder campaigns, win-back efforts, and loyalty initiatives
• Identify opportunities to increase lifetime value through cross-promotion of programs and experiences

• Lead marketing execution for key programs, including sleepovers, tours, birthday parties, new programs, and seasonal offerings
• Manage campaign calendars across multiple concurrent programs with varying audiences and timelines
• Partner with programming teams to translate program content into compelling, audience-focused messaging
• Optimize attendance and revenue through targeted promotions and audience insights

• Manage multiple campaigns simultaneously across membership and program verticals
• Coordinate timelines, creative assets, and stakeholder approvals to ensure on-time delivery
• Maintain alignment across marketing, digital, and program teams
• Coordinate with external agency partners on creative development, campaign execution, and asset delivery for membership and program campaigns
• Support budget tracking and reconciliation for dedicated marketing spend, ensuring campaigns stay on budget and flagging variances as needed
• Write and adapt copy for paid and organic campaigns across digital, email, and direct mail channels, tailoring voice and messaging to distinct audience segments

• Monitor and analyze campaign performance across channels
• Conduct A/B testing to improve messaging, creative, and audience targeting
• Track key metrics such as attendance, membership growth, retention rates, and revenue per visitor
• Translate insights into actionable recommendations for continuous improvement
• Present campaign performance and insights to program partners and marketing leadership on a regular cadence, translating data into clear, actionable narratives

• Supervise and mentor one Marketing Specialist, providing day-to-day guidance, feedback, and support for professional development
• Foster a collaborative, growth-oriented team environment aligned with the broader marketing department's goals and values

The salary range for this position is $88,000 to $98,000 annually. Actual compensation will be commensurate with the final candidate's qualifications and experience, including skills, knowledge, relevant education, certifications and aligned with the internal peer group. We believe in fair and equitable compensation practices and are committed to providing competitive salaries within the industry and market standards. The Academy offers a total compensation package that emphasizes both base salary and comprehensive benefits based on the hours per week worked. Further details regarding compensation and benefits will be discussed during the interview process.

Interested candidates should submit a resume and application through our Careers Page portal.