Sales Education & Sensitisation Associate

About Kolomoni Kolomoni Microfinance Institution (Gambia) is a microfinance institution licensed and regulated by the Central Bank of The Gambia. We are a subsidiary of CapitalSage Holdings, a Nigerian-founded conglomerate established in 2014, operating across fintech, agribusiness, FMCG, healthcare and export trading, with a presence in multiple African countries and global markets. We exist for the part of the market formal banking has largely passed over: traders, agents, merchants, MSMEs and ordinary earners who run real economic activity without a bank behind them. We serve them through personal banking and wallets, business banking, corporate and ecosystem payments, agency banking and merchant acceptance — delivered through a growing branch and service-centre network and the field teams behind it. We are in a build phase. The structure, the propositions and the standards are being set now, by the people joining now. About the role Most of what looks like a product problem in this market is a comprehension problem. A customer who does not understand a charge, a limit or a PIN will either stop transacting or be defrauded. You are our answer to both. You will build the education — materials, roadshows, merchant clinics, community sessions — and you will train the field force that sells to people every day. It is a travelling, talking job: markets, community halls, service centres, in English and in local languages, with audiences who often have good reason to distrust a financial institution. What you will do Develop simple, accurate and accessible customer, business and sales education materials. Adapt content for English and the relevant local languages, and for low-literacy audiences. Deliver product, process, KYC/KYB, fraud-awareness and customer-protection sensitisation. Plan and run roadshows, merchant clinics, community sessions and service-centre demonstrations. Support field-force induction, launch readiness and refresher training, and run knowledge checks and certification. Equip Business Relationship Officers and Direct Sales Agents to explain the proposition accurately in the field. Coordinate approved digital and physical campaign content with Marketing and the business leads. Collect the questions, objections and misunderstandings that keep recurring, and rework the material until they stop. Track coverage, attendance and certification, and measure what actually changed afterwards. Requirements A diploma or first degree in communications, marketing, education, business, media or a related field. One to three years in training, customer education, field marketing, digital content, community engagement, sales enablement or financial services. Experience presenting to a mixed audience in person — not only producing material for someone else to present. Fluency in the relevant local languages, and real comfort in a market or community setting. The discipline to say a complex thing simply without making it wrong. Product, pricing and credit terms are never paraphrased into something easier to say. Adult learning, product communication, consumer protection, and basic banking, payments and fraud awareness.