Paid Search Lead

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

• Own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
• Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
• Analyse competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
• Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
• Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.

• 3+ years in search or paid media, with deep hands-on experience managing Google campaigns.
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
• Proven track record planning, executing, and interpreting landing page experiments.
• Highly analytical mindset with strong attention to detail.
• Experience working in regulated industries (e.g., healthcare, pharma, finance, insurance) and comfort navigating compliance frameworks is a plus.
• Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders.
• Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value.
• Strong understanding of Canadian consumer behaviour and how to localise campaigns for tone, messaging, and search intent.
• Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations.

• Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways).
• Experience scaling search in multi-market or global organisations.
• Comfort using first-party data to optimise creative and bidding strategies.

This role is open to candidates based anywhere in Canada. Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely.