Demand Generation Manager

Harver delivers a suite of automated solutions that optimize talent decisions for some of the world's leading

organizations. Rooted in over 40 years of science and rich data insights backed by industrial-organizational and

cognitive science, we enable organizations to engage, hire, and grow the right talent in a fast and fundamentally

unbiased way.

Putting the right person in the right role is life-changing — for the individual and for the organization. That's not a

tagline. It's the reason we come to work. We've applied 35 years of assessment science to one of the hardest

problems in business, helping thousands of organizations hire with more confidence and less guesswork. Now we're

entering our most exciting chapter yet — new products, a sharpened focus, and a market that genuinely needs what

we've built.

• Ideally, 4–5 years of experience in a demand generation, ABX, or field marketing role
• Demonstrated experience owning demand generation campaigns end-to-end; this role needs a generalist who

understands the full campaign lifecycle, not a specialist focused solely on one channel (e.g., paid, email, or

events alone)

• Experience at a B2B SaaS company; must have experience working at a US-based company in the US market

(global experience alongside US is a plus)

• Experience managing integrated demand generation, ABX, and field marketing programs across multiple

channels to drive pipeline and revenue

• Solid understanding of account-based marketing and how 1:1, 1:few, and 1:many programs differ from

evergreen or industry-specific campaigns

• Working knowledge of paid advertising platforms (LinkedIn, Google, Meta, or similar) so you can brief

campaigns and collaborate with the team running paid execution

Experience planning and executing B2B marketing events, such as trade shows and field marketing

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), general awareness of CRM

systems (e.g., Salesforce, Dynamics), and comfort navigating paid platform back-ends (LinkedIn, Google

Ads/Analytics)

• Strong analytical skills, with comfort tracking KPIs across the funnel (impressions, MQLs, SQLs, opportunities,

revenue)

• Experience partnering cross-functionally with sales/BDR teams on account-based marketing and lead handoff
• Bonus: experience with intent or account-engagement platforms such as UserGems or G2