Organic Growth Specialist (SEO & GEO)

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 17,500 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

About the role
We're looking for an Organic Growth Specialist (SEO & GEO) to turn organic and AI-search visibility into new customers. You will analyze performance, diagnose why traffic does or doesn't convert, solve complex technical SEO challenges, and translate data into strategies that lift conversion and revenue across both traditional search engines and AI answer engines. This is a full-stack, conversion-first role spanning technical, on-page, off-page, and AI-search optimization. Sitting within the global marketing team, you will report to the eCommerce Manager for Organic Growth and work directly with engineers, product, and content specialists to ship high-impact changes.

Mission of the role

Position Sleek as the top-ranking, most cited, and highest-converting solution for our core services across Singapore, Hong Kong, Australia, and the UK, across both traditional and AI answer engines. Your primary KPI is to generate leads from organic and AI traffic. You will own the complete path from search visibility to qualified pipeline, and build AI-driven systems that let us diagnose and act faster than anyone in our category.

Key Outcomes - First six months

Across your first six months, push both traffic and conversion levers to land new-customer growth roughly 15% above our committed plan:

• Grow high-intent traffic to commercial pages. Increase qualified organic and AI traffic to our commercial and service pages by around 15%, by winning the high-intent, transactional search queries that bring buyers, not just informational readers.
• Lift conversion from organic and AI traffic. Our headline KPI. Meaningfully raise site-user-to-lead conversion across our markets at a ~1.5× lift by fixing where visibility isn't converting, not by chasing more traffic.
• Grow new customers from AI-referred discovery. Increase new customers attributed to AI/LLM-driven sources by around 50%, and raise Sleek's citation presence across AI answer engines.

Must-have experience

• Minimum 4+ years of hands-on SEO experience across technical, on-page and off-page SEO, managing a large page inventory in a B2B or eCommerce organisation.
• Proven CRO impact with quantified outcomes, specifically improving site-user→lead / funnel conversion rather than only improving rankings or traffic.
• Hands-on experience building and scaling programmatic SEO using data-driven, templated pages across large page inventories.
• Deep technical SEO experience, including Core Web Vitals, structured data / JSON-LD schema, site architecture, crawl budget, and indexation.
• Applied AI-search / GEO experience with measurable outcomes, including experience with brand-citation tracking, AI-referral analysis, and structuring pages for LLM extraction.
• Hands-on experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or related marketing processes.
• Strong experience with behavioural-analytics tools such as Microsoft Clarity and Hotjar and CRM platforms such as HubSpot; GA4 and GSC assumed baseline.
• Proven ability to work directly with Product and Engineering teams to get SEO and CRO changes shipped, rather than working through an account-management layer.
• Experience in a considered-purchase / professional-services category such as fintech, legal, accounting, compliance, or B2B services is preferred.

Must-have attributes

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You'll be able to work remotely. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year.

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You'll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building Sleek as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.