Product Marketing Analyst

Overview

Role SummaryThe Performance Marketer builds and executes ad campaigns for product aligned pods and owns Google Ads from keyword strategy through campaign build, execution, optimization, and reporting. The role works within the budget allocation set by the Director, ABM Programs, and the pacing standards set by the Paid Media Lead. It also supports LinkedIn and Demandbase advertising and Marketo campaign buildout, and it replaces an external agency retainer for Google Ads.Key Responsibilities• Own Google Ads end to end (campaign build, execution, and optimization) within the Google budget allocation set by the Director, ABM Programs.• Own search keyword strategy across brand and non-brand terms.• Build and run Google Ads campaigns requested by the ABM program owners, working from their briefs.• Manage daily Google spend against the pacing targets and standards set by the Paid Media Lead.• Report on performance and analytics, tied to pipeline outcomes such as cost per qualified opportunity and account reach within target tiers.• Provide execution support on LinkedIn and Demandbase advertising.• Support campaign and program buildout in Marketo.Required Qualifications• 4 to 6 years of hands-on Google Ads experience (search), including keyword research, match types, negative keyword strategy, bid strategy, and budget management.• B2B paid media experience, ideally low-volume, long-sales-cycle, and account-based.• Conversion tracking and analytics experience (including GA4); able to report beyond lead volume.• Comfortable working independently across time zones, including taking over an existing account with limited handoff.Preferred Qualifications• Experience with Demandbase, LinkedIn Campaign Manager, and Marketo.• Healthcare or health plan payer experience.Location and Working Hours• Location: India, preferably Chennai. Employed by HealthEdge.• Hours: meaningful overlap with Boston mornings (Eastern Time).• Start: immediately, with no planned handoff period from the agency.