Marketing Specialist, Social Media

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel advisors. More than 1,700 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients. Click here for more information about Global Travel Collection.

Job Summary:

We are looking for an engaged, creative Marketing Coordinator to support the marketing team with day-to-day coordination and execution. In addition to general marketing coordination, this role focuses on social media, including paid Meta campaigns, community management, and the Social Society advisor program. This is an execution-focused role, ideal for someone early in their career who is fluent in social platforms and enjoys building online communities.

Essential Duties and Responsibilities:

General Marketing Coordination • Track project requests, timelines, and deliverables using the team's project management tools. • Help maintain the social media calendar and keep stakeholders informed on project status. • Coordinate with internal teams, advisors, and supplier partners to gather content, assets, and approvals. • Proofread materials for accuracy, consistency, and brand alignment. • Support event and campaign logistics as needed.

Focus Area: Social Media Content • Produce social posts and reels for Meta (Facebook and Instagram) campaigns based on approved briefs. • Create general social content, including reels, carousel posts, and static graphics. • Write engaging captions in line with brand voice and guidelines.

Focus Area: Social Society Program • Onboard new advisors into Social Society Program, guiding them through program setup, resources, and best practices. • Create social posts and captions for Social Society members to use. • Serve as a point of contact for advisor questions related to the program.

Focus Area: Community Management & Reporting • Monitor social channels and respond to comments and messages in a timely, on-brand manner. • Engage with advisor and partner content and repost relevant content to build community. • Support with social media performance reports, tracking metrics such as reach, engagement, and follower growth. • Collaborate cross-functionally with Advisor Services, Finance, Marketing, Events, Technology and other GTC and Internova teams to support partner initiatives and resolve operational needs.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience. • 1-2 years of experience in social media or digital marketing (internships count). • Strong familiarity with Meta Business Suite, Instagram, Facebook, and LinkedIn. • Experience creating short-form video content (CapCut, Premiere Rush, or similar). • Basic design skills using Canva or Adobe Express. • Strong written communication skills in English. • Comfortable speaking in video calls for training and onboarding purposes. • Comfort working with data and building simple reports in Excel or similar tools. • Strong organizational skills and ability to manage multiple projects and deadlines.

Nice to Have • Experience with social media management tools (e.g., Sprout Social, Hootsuite, Later). • Experience in a customer-facing or support role. • Interest in travel, hospitality, or luxury brands.