Market Research Analyst or Senior Analyst, Technology Practice

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence. 

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:    

• Do what you love. With conviction. 

• Where discovery lives. And impact drives. 

• Celebrate difference. Cultivate belonging. 

• Big thinking. Collectively inspired. 

• Embrace the journey. Be human. 

NRG is seeking a Research Analyst or Senior Analyst to join our Technology research practice. In this role, you’ll collaborate with some of the world’s most influential brands shaping the future of technology. Our team stays at the forefront of innovation—whether exploring what the next generation of technology might look like, reimagining beloved products, diving deep into the evolving role of AI, and beyond. 

In this role, you will support a wide range of initiatives across the full project lifecycle from survey design to report delivery. If you’re passionate about quantitative and qualitative research; if you enjoy visualizing data and discovering insights with confidence; and are looking for a great opportunity to start your career where you can make an impact, this opportunity is for you!   

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling.  

• Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation. 

• Translate data into clear, actionable insights and recommendations through visual, creative and story-driven reports. 

• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.  

• Partner closely with internal teams (programming, fieldwork, data processing, design) to keep projects moving forward on tight timelines. 

• Leverage AI-enabled approaches to enhance the speed, scale, and depth of insight generation across research and storytelling. 

• Prior Experience – Prior internship or work experience in market research or consumer insights.  

• Writing and storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.  

• Curious and future-minded– You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. You’re constantly asking “what’s changing?” and “what’s next?”—especially when it comes to audiences, technology, and content strategy. 

• Consumer-to-market translator – You’re skilled at moving from consumer insight to strategic implication, helping answer the question: “So what does this mean for our technology clients?” 

• Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock.  

• Data-driven critical thinker – You’re comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. You have experience visualizing data with tools such as Excel and PowerPoint.  

• Data analysis techniques and software – Familiarity with any of the following data analysis techniques would be ideal: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with SPSS, Q, or advanced analytics is a plus but not required. 

• AI-curious and capable – You have experience using AI tools and are thoughtful about how AI can enhance—not replace—insight work. 

• Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You are proactive and always keep an eye on the next step. 

• Clear and proactive communicator – You have excellent verbal communication skills and are able to communicate clearly and succinctly. You’re comfortable asking questions and sharing your point of view. 

• Hawk-eyed attention to detail – You notice when font sizes change unexpectedly or a proper noun isn’t capitalized. Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting. 

• Great team member – Team player who works collaboratively and harmoniously within a team and across teams. You welcome feedback because you have a zest for learning and growing.  

• Your degree(s) – You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome! 

This is a full-time, exempt position.  

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.