Marketing Specialist

The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

• →Develop, implement and maintain a corporate social media strategy.
  • →Analyze trends with social media.
  • →Creation of content calendar and guidelines.
• →Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• →Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
• →Conduct market research and develop strategies based on industry trends and demographics.
• →Write, proofread, and edit creative materials
• →Maintain marketing budget.
• →Photography as requested within the divisions.
• →Video / filming and editing of video within the divisions as requested.
• →Assist in marketing recruiting efforts and events.
• →Maintain Omni website and update as needed.
• →Develop company podcasts.

• Bachelor’s degree in business, marketing, or related field
• 2-5 years’ experience in marketing
• Proficient in creating and editing video and photography content utilizing appropriate software
• Working knowledge of social media platforms
• Proficiency in creation of social media posts
• Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
• Effective written and verbal communication skills
• Ability to use sound judgment
• Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion
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Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.