Digital Search Coordinator

Rural King is seeking a Digital Search Coordinator to support the execution, maintenance, and monitoring of paid digital advertising campaigns across platforms including Google Ads, Meta Ads, and connected TV. This role assists with campaign setup, creative placement, audience targeting, budget tracking, performance monitoring, and reporting to ensure campaigns launch on time and meet established goals. Working closely with the Paid Search Manager and cross-functional teams, the Digital Search Coordinator is an excellent opportunity for a detail-oriented individual to grow their skills in digital advertising and performance marketing.

Digital Search Coordinator • Digital Marketing Coordinator • Paid Search Coordinator • Paid Media Coordinator • Digital Advertising Coordinator • PPC Coordinator • SEM Coordinator • Digital Campaign Coordinator • Performance Marketing Coordinator • Paid Media Specialist • Digital Marketing Specialist • Advertising Operations Coordinator

As a Digital Search Coordinator is responsible for the day-to-day execution, maintenance, and monitoring of paid digital advertising campaigns across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms.

Reporting to the Paid Search Manager, the Digital Search Coordinator implements approved campaign strategies and media plans, ensuring campaigns are built accurately, launched on schedule, maintained appropriately, and monitored for delivery and performance. This position supports campaign setup, audience and placement configuration, creative trafficking, budget pacing, performance tracking, and reporting across assigned advertising platforms.

The Digital Search Coordinator works closely with the Paid Search Manager and cross-functional partners to ensure campaigns meet established requirements, deadlines, and quality standards. This role is ideal for an organized, detail-oriented individual interested in developing hands-on experience in paid digital advertising, campaign management, and performance marketing.

• →Build, launch, and maintain paid advertising campaigns according to approved media plans and campaign specifications.
• →Configure campaign settings, audiences, keywords, placements, budgets, schedules, creative assets, and destination URLs.
• →Complete quality assurance checks to verify campaign accuracy, tracking, links, and creative implementation.
• →Monitor campaign delivery, spending, pacing, disapprovals, and performance indicators, escalating issues to the Paid Search Manager.
• →Implement approved campaign updates and routine adjustments as directed.
• →Maintain campaign calendars, tracking documents, performance reports, and documentation using advertising platforms, Looker Studio, spreadsheets, and other applicable tools.
• →Coordinate with creative, merchandising, e-commerce, and other teams to obtain campaign assets, promotional details, and required deliverables.
• →Identify execution errors and opportunities to improve campaign processes and accuracy.
• →Participate in training and professional development to build paid advertising expertise.
• →Provide professional internal and external support, demonstrate Rural King’s Values, and perform other duties as assigned.

• Associate or bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered.
• Two years of experience in digital marketing, paid advertising, or marketing coordination preferred.
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns and deadlines.
• Professional understanding of digital advertising metrics, campaign settings, and budget pacing.
• Familiarity with Google Ads, Meta Ads Manager, analytics tools, or Looker Studio preferred.
• Proficiency with Microsoft Office Suite, particularly Excel.
• Strong written and verbal communication skills and ability to collaborate across teams.
• Willingness to learn new platforms, follow established processes, and escalate issues appropriately.

• Ability to sit or stand for extended periods.
• Ability to lift up to 15 pounds periodically.
• Ability to navigate and access all required facilities.
• Ability to communicate effectively in person, by phone, and electronically.
• Close vision required for computer-related activities.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

The pay range for this position is $17.25 - $21.10 per hour and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.