Ecommerce Product Manager

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and continued growth of steinhafels.com. This role is responsible for creating an exceptional online shopping experience, identifying opportunities to increase revenue and conversion, and leading ecommerce initiatives from concept through execution.

As a key member of our Marketing team, you'll collaborate with merchandising, IT, and external development partners to bring innovative ideas to life. We're looking for someone who combines strategic thinking, technical knowledge, and a strong understanding of customer behavior to make a measurable impact on our business.

Founded in 1934, Steinhafels is a family-run, 100% employee-owned company. Our associates have voted us a Top Workplace in Southeastern Wisconsin ten times! We offer competitive compensation, comprehensive benefits, a generous employee discount, and a culture that puts people first.

• →Define, manage, and execute the product roadmap for our B2C site, balancing quick wins with long-term strategic initiatives
• →Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other key performance indicators.
• →Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilitiesEstablish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
• →Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising toolsDrive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisionsHelp support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code
• →Address unique challenges such as shipping, creating intuitive product variants (fabrics, sizes, finishes), and enhancing high-consideration visual tools (e.g., 3D view, AR, or room planners)

• Requires a bachelor's degree in marketing or related field and a minimum of 5+ years of product management experience, specifically within a B2C ecommerce environment
• Prior hands on experience managing and configuring Shopify is a plus
• Proficiency in Google Analytics 4 (GA4), heatmapping tools and split-testing methodologies
• Proven ability to translate business needs into clear technical specs
• Experience in UX design best practices and understanding of consumer behavior in digital retail