Senior Marketing Manager

 

 

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: 12 month contract, salaried

 

We are looking for a commercially driven marketer with a passion for creating impactful campaigns that deliver results. As our Senior Marketing Manager, you will lead the development and delivery of innovative, integrated marketing campaigns across Merlin Entertainments' world-class attractions portfolio.

 

Working within a collaborative Go-to-Market team, you'll be responsible for creating and executing marketing strategies that drive guest demand, increase revenue, and strengthen brand awareness. Using customer insights, market trends, and performance data, you'll shape campaigns that connect with millions of guests and deliver measurable commercial success.

 

This is an exciting opportunity to play a key role in one of the world's leading entertainment and visitor attraction companies, helping to create unforgettable experiences for guests while influencing marketing strategy across our iconic brands.

 

To succeed in this role, you'll be a strategic and commercially minded marketing professional with a strong track record of delivering integrated marketing campaigns.

 

Key requirements include:

• Significant experience in a marketing leadership role, ideally within leisure, hospitality, tourism, retail, entertainment, or consumer-focused industries.
• Proven ability to develop and execute multi-channel marketing campaigns that deliver against commercial objectives.
• Strong analytical skills with experience using customer insights, market research, and campaign performance data to inform decision-making.
• Experience managing marketing budgets and demonstrating return on investment.
• Excellent stakeholder management and influencing skills, with the ability to build strong relationships across multiple teams and functions.
• Strong communication and presentation skills.
• Previous experience leading, coaching, or developing team members.
• A customer-centric approach with a passion for creating exceptional guest experiences.

 

Please note, interviews are scheduled to take place on Monday 16th November and Tuesday 17th November, so we encourage applicants to keep these dates available.

 

Competitive