Head of Boutique

The Head of Boutique is the ultimate leader of the boutique business, responsible for defining and executing the commercial, client, people, and operational strategy to deliver sustainable growth and exceptional client experiences.

As the leader of the boutique management team, the Head of Boutique drives business performance, fosters a high-performance culture, and ensures the successful execution of CHANEL's vision and ambitions. Through strategic leadership, entrepreneurial thinking, and strong cross-functional collaboration, he/she elevates the boutique's impact while positioning CHANEL as the benchmark for luxury retail excellence.

The Head of Boutique leads through and develops the boutique leadership team, including the Deputy Head of Boutique and Boutique Operations Manager, to ensure outstanding execution, operational excellence, and client engagement across all aspects of the boutique.

• Build and lead a high-performing management team to achieve business objectives.

• Drive talent development, succession planning, and leadership capability across the boutique.

• Foster a culture of accountability, collaboration, and continuous growth.

• Inspire teams through CHANEL's vision, values, and client-centric culture.

• Own and deliver the boutique's commercial, client, and operational objectives.

• Translate business strategy into actionable plans that drive sustainable growth.

• Leverage business insights and market trends to identify opportunities and mitigate risks.

• Promote an entrepreneurial mindset and a culture of performance excellence.

• Champion a client-first culture that drives loyalty and long-term relationships.

• Lead initiatives to elevate client experience and boutique service standards.

• Build strong relationships with key and elite clients as an ambassador of the House.

• Ensure client development strategies support sustainable business growth.

• Partner with cross-functional teams to optimize assortment, inventory, and sales opportunities.

• Influence merchandise decisions through business insights and client understanding.

• Ensure readiness and execution of key product launches and commercial initiatives.

• Drive effective inventory productivity and stock management.

• Provide strategic direction to continuously elevate boutique performance.

• Identify opportunities to enhance operational effectiveness and client engagement.

• Lead change initiatives and business transformation efforts.

• Strengthen the boutique's market position through innovation and best practices.

• Maintain accountability for compliance, risk management, and operational integrity.

• Ensure boutique operations support both service excellence and business performance.

• Partner with relevant stakeholders to deliver seamless execution of business priorities.

• Create an environment that enables teams to perform at their highest potential.

• Owning and growing a luxury retail business with a strong commercial and client focus.

• Leading through leaders and developing high-performing management teams.

• Creating strategic business plans and transforming vision into measurable results.

• Building exceptional client experiences that drive loyalty and long-term growth.

• Identifying opportunities, challenging the status quo, and driving meaningful business transformation.

• Representing CHANEL as a leader, ambassador, and entrepreneur within the luxury retail industry.

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  Minimum 10 years of luxury retail leadership experience, including significant responsibility for business, people, and operational performance.

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  Proven track record of leading large, complex retail businesses and delivering sustainable commercial growth.

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  Strong entrepreneurial mindset with the ability to identify opportunities and translate strategy into action.

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  Demonstrated ability to lead through managers and build high-performing leadership teams.

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  Strong commercial acumen with expertise in sales performance, client development, and business planning.

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  Strategic thinker with the ability to balance long-term vision and operational execution.

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  Excellent stakeholder management and cross-functional collaboration capabilities.

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  Deep understanding of luxury client expectations and premium retail environments.

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  Ability to drive change, transformation, and organizational effectiveness in a fast-paced business environment.

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  Fluency in both Thai and English with excellent communication skill

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  Willingness to work during retail trading hours, including weekends and public holidays.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.