WFJ Ambassador

Your role at @Chanel:

As a WFJ Ambassador, you will act as the Watches & Fine Jewelry reference within the Fashion Boutiques, driving the development of the category through strong product expertise, client experience, team engagement, and commercial performance.

Combining strong knowledge of Watches & Fine Jewelry, selling skills, and a sophisticated understanding of the CHANEL universe, you will work closely with Fashion Advisors, Boutique Management, Marketing, Visual Merchandising, Merchandising, and After-Sales Services teams to elevate the client experience and contribute to the business from a WFJ perspective.

• →Passion for Watches & Fine Jewelry, its craftsmanship, collections, and savoir-faire;
• →The transmission of your product and technical knowledge to the Fashion teams;
• →Understanding of, and passion for, client experience and relationship building;
• →Strong commercial awareness and ability to identify opportunities to develop the WFJ business;
• →A collaborative mindset and desire to make the Fashion team grow in their Watches & Fine Jewelry expertise;
• →Commitment to representing the CHANEL universe through your posture, vocabulary, product storytelling, and client experience.

• Deliver expert advice on Watches & Fine Jewelry, aligned with the CHANEL collections, savoir-faire, and client expectations;
• Proactively present WFJ collections and identify opportunities to develop sales in Jewelry and Watches;
• Build meaningful client relationships and support the development of a discerning WFJ clientele through personalized recommendations and clienteling;
• Ensure excellence in the WFJ sales ceremony, product presentation, hospitality, and follow-up, in line with CHANEL standards;
• Support WFJ launches, events, and client activations in the boutiques;
• Identify opportunities to develop the WFJ category and increase its contribution to the overall boutique business;
• Ensure regular presence across both Fashion Boutiques in Brazil — JK and IG — to support WFJ sales development, clienteling opportunities, team engagement, and consistency in execution.

• Act as the WFJ reference between the Fashion teams and the relevant WFJ, Marketing, Merchandising, and After-Sales Services teams;
• Support and coach Fashion Advisors and newcomers in developing their Watches & Fine Jewelry knowledge and selling capabilities;
• Lead WFJ activities, product presentations, and collection workshops throughout the selling period;
• Conduct regular morning briefings to introduce new launches, animate the WFJ category, reinforce product knowledge, and stimulate team engagement;
• Identify training needs and contribute to strengthening the Fashion teams’ expertise in Watches & Fine Jewelry;
• Share knowledge on CHANEL collections, watchmaking and jewelry techniques, competitive landscape, and product savoir-faire;
• Complete and continuously develop expertise through CHANEL Watch & Fine Jewelry Specialist training, product launch trainings, and After-Sales Service training.

• Partner with Boutique Management to develop the WFJ business and support boutique commercial objectives from a Watches & Fine Jewelry perspective;
• Monitor WFJ stock and sales performance, identifying reorder and replenishment opportunities;
• Share regular product, market, and client feedback with the Merchandising team, including client requests and business opportunities;
• Contribute to defining a product offering adapted to local market expectations and specific Boutique needs;
• Ensure Watches & Fine Jewelry are displayed according to CHANEL Visual Merchandising guidelines, working closely with the In-Boutique VM team;
• Monitor WFJ displays and ensure renewal of PLV and communication materials when necessary.

• Drive the use of WFJ CRM tools, including digital cards and brochures, in partnership with Marketing;
• Support the execution of WFJ launches, events, and client activations within the boutiques;
• Act as a key contact for WFJ Marketing and Brand Experience initiatives, including events and clienteling;
• Ensure qualitative and quantitative feedback is shared with the relevant WFJ teams to support the development of the category;
• Work closely with Marketing, Visual Merchandising, Merchandising, and After-Sales Services to ensure a consistent and elevated WFJ experience.

• Experience in a luxury fashion, Watches & Fine Jewelry, or comparable high-end retail environment;
• Excellent selling and clienteling skills;
• Strong knowledge and genuine passion for Watches, Fine Jewelry, luxury, and beauty;
• Strong interest in watchmaking and jewelry techniques;
• Excellent communication and interpersonal skills;
• Strong coaching, knowledge-sharing, and team development capabilities;
• Strong client experience orientation and ability to build meaningful relationships;
• Strong team spirit and collaborative mindset;
• Enthusiastic and motivational personality;
• Commercially minded and performance oriented.

• You have strong selling and clienteling skills;
• You show a genuine passion and personal interest in Watches and Fine Jewelry;
• You have strong communication and interpersonal skills;
• You show empathy and a strong client experience orientation;
• You like to work in a team and demonstrate strong team spirit;
• You are enthusiastic, inspiring, and able to motivate others;
• You are trustworthy and demonstrate a high degree of integrity and professionalism;
• You are decisive and performance oriented;
• You are committed to continuously developing your expertise in Watches & Fine Jewelry;
• You are an ambassador of the CHANEL universe through your posture, communication, and client engagement.

• Watches & Fine Jewelry, craftsmanship, savoir-faire, and technical expertise;
• The Fashion and luxury world, its history, creations, and trends;
• The heritage of The House of CHANEL and its unique universe;
• Offering Watches & Fine Jewelry as a credible and personalized service to clients;
• Sharing your passion and expertise with clients and the team;
• Inspiring and motivating colleagues around the ambitions of the WFJ category.